Table of Contents
Introduction xvii
Van Jones, CNN’s “The Van Jones Show” and Dream Corps Foreword xxv Ami Dar, Idealist.org/Action Without Borders
About the Book xxix Darian Rodriguez Heyman and Laila Brenner
Acknowledgments xxxv Darian Rodriguez Heyman and Laila Brenner
Part One The Big Picture – What the Field Is All About and Where You Fit In 1 Darian Rodriguez Heyman and Laila Brenner
Chapter 1 Nonprofits in the United States 5 Robert Glavin, Glavin Jacobson, Inc. and University of San Francisco, and Marco Tavanti, University of San Francisco. Updated for second edition by Marco Tavanti, University of San Francisco
Chapter 2 Taking Charge of Your Nonprofit Sector Career 27 Shelly Cryer, Consultant, and Kimberly Hendler, Reach For Change
Chapter 3 Building Strong Social Movements 45 Paul Rice, Fair Trade USA
Part Two Managing Organizations and People 55 Darian Rodriguez Heyman and Laila Brenner
Chapter 4 Thriving as an Executive Director 59 Joan Garry, Joan Garry Consulting
Chapter 5 Strategic Planning: Turning a Dream into Reality 75 Jeanne Bell, Nonprofit Quarterly. Updated for second edition by Steve Zimmerman, Spectrum Nonprofit Services
Chapter 6 Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring 89 David La Piana and Bob Harrington, La Piana Consulting
Chapter 7 Risk Management and Insurance 107 Pamela Davis, Nonprofits Insurance Alliance
Chapter 8 Attracting and Hiring Staff: Acquiring the Best Talent 121 Cassie Scarano, Koya Leadership Partners, and James Weinberg, Fuse Corps
Chapter 9 How to Promote Diversity and Inclusion 141 Michael Watson, The Port Authority of New York and New Jersey
Part Three Nonprofit Law and Finance 163 Darian Rodriguez Heyman and Laila Brenner
Chapter 10 Nonprofit Law 165 Bruce R. Hopkins, Bruce R. Hopkins Law Firm, LLC, and Virginia C. Gross, Polsinelli PC
Chapter 11 Nonprofit Advocacy and Lobbying 181 Nayantara Mehta, National Employment Law Project; Nancy Chen, Legal Consultant; Marcia Avner, Avner Consulting; and Jeannie Fox, Hamline University
Chapter 12 Nonprofit Financial Management 197 David Greco, Social Sector Partners
Part Four Nonprofit Technology and IT 227 Darian Rodriguez Heyman and Laila Brenner
Chapter 13 Technology Planning 229 Amy Sample Ward, NTEN
Chapter 14 The Nonprofit Guide to Web Design 243 George Weiner and Rachel Clemens, WholeWhale.com
Chapter 15 Measurement, Evaluation, and Learning Plans 261 Lovely A. Dhillon, Jodevi
Chapter 16 Constituent Relationship Management 275 Kevin Bromer and Lori Freeman, Salesforce.org
Part Five Fundraising 289 Darian Rodriguez Heyman and Laila Brenner
Chapter 17 Fundraising: Knowing When to Do What 293 Andrea McManus, ViTreo Group
Chapter 18 Individual Donor and Major Gift Strategies: The 80% Solution to Fundraising 309 Kay Sprinkel Grace, Transforming Philanthropy, LLC
Chapter 19 How to Seek a Grant 325 Tori O’Neal-McElrath, Demos. Updated for second edition by Darian Rodriguez Heyman
Chapter 20 Online Fundraising 343 Katya Andresen, Network for Good, and Rebecca Ruby Higman, Soyring Consulting. Updated for second edition by Kishshana Palmer, Kishshana and Co., and Taylor Shanklin, Hacks For Good
Chapter 21 Online Peer-to-Peer Fundraising 361 Nicci Noble, Noble Services LLC, and Sean Sullivan, Nonprofit Consultant. Updated for second edition by Nicci Noble
Chapter 22 Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships 377 Mollye Rhea, For Momentum
Chapter 23 Social Enterprise 101: An Overview of Earned Income Strategies 391 Rick Aubry, New Foundry Ventures
Part Six Marketing and Communications 405 Darian Rodriguez Heyman and Laila Brenner
Chapter 24 Nonprofit Marketing: The Why and How of Branding 407 Jennie Winton and Zach Hochstadt, Mission Minded
Chapter 25 Moving Millennials to Act: Strategies and Tactics for Marketing, Fundraising, and Activism 423 Derrick Feldman, Millennial Impact Project
Chapter 26 Using Digital Tools to Tell Your Story 435 Beth Kanter, Zoetica. Updated for second edition by Carie Lewis Carlson, Digital Marketing Consultant
Chapter 27 Crafting an Effective Newsletter Strategy 451 Kivi Leroux Miller, NonprofitMarketingGuide.com
Chapter 28 Painless and Effective Event Planning: Let’s Get This Party Started! 465 Marika Holmgren, Do Good Events
Chapter 29 Public Relations for Nonprofits: Getting Exposure for Your Cause 485 David Fenton, Fenton
Part Seven Boards and Volunteers 499 Darian Rodriguez Heyman and Laila Brenner
Chapter 30 Board Governance 503 Vernetta Walker, Walker & Associates Consulting, and Emily Heard, Nonprofit Consultant. Updated for second edition by Darian Rodriguez Heyman
Chapter 31 Getting Your Board to Fundraise 525 Bob Zimmerman, Zimmerman Lehman. Updated for second edition by Ann Lehman, Zimmerman Lehman
Chapter 32 Volunteer Recruitment 541 Greg Baldwin, VolunteerMatch
Chapter 33 Volunteer Engagement and Management 559 Gary Bagley, New York Cares, Natalye Paquin, Points of Light, and Michelle Nunn, CARE USA
Closing Thoughts 575 Darian Rodriguez Heyman and Laila Brenner
Afterword: We All Have the Capacity to Be Social Prophets 579 Lynne Twist, Soul of Money Institute and The Pachamama Alliance
Book Partners 585
About the Editors 589
End Notes 591
Name Index 601
Subject Index 605
