Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management

by Jay Mendell

Overview

Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.

Product Details

ISBN-13:	9780899300665
Publisher:	Bloomsbury Academic
Publication date:	08/22/1985
Pages:	234
Product dimensions:	6.14(w) x 9.21(h) x 0.56(d)