Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.
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Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.
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Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
234Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
234Hardcover
$95.00
95.0
In Stock
Product Details
ISBN-13: | 9780899300665 |
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Publisher: | Bloomsbury Academic |
Publication date: | 08/22/1985 |
Pages: | 234 |
Product dimensions: | 6.14(w) x 9.21(h) x 0.56(d) |
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