Today there are more non-profit groups than ever. With the presence of so many, non-profit groups need to work harder than ever to get funding.
Where in the past groups often did well just by asking for money or organizing one big event to fundraise each year, now fundraising is competitive business. There are too many groups requesting money and any individual who wants to contribute has only so much disposable income to give.
Most non-profit groups will find that they need to take a more organized and diversified approach to fundraising in order to raise the money they need. Most groups will need to rely on a number of efforts and money sources just to survive.
The increased competitiveness of fundraising has created a whole fundraising business. There are consulting firms and public relations firms that will help you fundraise more effectively - for a price, of course. There are also many companies that claim that their fundraising efforts or products will make money for your non-profit in exchange for a share in the profits.
Advertisers, computer programs, and even paid workshops have all been set up to help you learn how to fundraise. If you are a small non-profit group, however, all these services and products can quickly add up, and if you are looking for effective fundraising ideas, chances are you are looking to make money rather than looking to spend it.
This book will guide you through some basic techniques and ideas that can help you become more effective at raising money for your group - all within your budget. The tools and strategies here can help you develop your own ideas that will make your group the money it needs to help others.
