New Perspectives on 20th Century European Retailing showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a "follower" of America in retail innovation. It brings together work by several - mainly early career - scholars, who are doing innovative, archival-based, research on various aspects of European retail history. Following a general review of European retailing by the editors (discussing key debates and new approaches) seven thematic chapters present work that either sheds new light on old debates and/or explores hitherto neglected topics. Collectively, they show that whereas retailers are often regarded as ‘intermediaries’, in fact they are actors in their own right and they challenge the traditional view that Europe was a "follower" of America in retail innovation.
The chapters in this book were originally published as a special issue of the Business History journal.
New Perspectives on 20th Century European Retailing showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a "follower" of America in retail innovation. It brings together work by several - mainly early career - scholars, who are doing innovative, archival-based, research on various aspects of European retail history. Following a general review of European retailing by the editors (discussing key debates and new approaches) seven thematic chapters present work that either sheds new light on old debates and/or explores hitherto neglected topics. Collectively, they show that whereas retailers are often regarded as ‘intermediaries’, in fact they are actors in their own right and they challenge the traditional view that Europe was a "follower" of America in retail innovation.
The chapters in this book were originally published as a special issue of the Business History journal.
![New Perspectives on 20th Century European Retailing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
New Perspectives on 20th Century European Retailing
178![New Perspectives on 20th Century European Retailing](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
New Perspectives on 20th Century European Retailing
178Product Details
ISBN-13: | 9780367686918 |
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Publisher: | Taylor & Francis |
Publication date: | 02/19/2021 |
Pages: | 178 |
Product dimensions: | 6.88(w) x 9.69(h) x (d) |