New Economy - New Competition: The Rise of the Consumer?

by D. Asch, B. Wolfe

Overview

The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.

Product Details

ISBN-13:	9780333778234
Publisher:	Palgrave Macmillan UK
Publication date:	01/25/2001
Edition description:	2001
Pages:	158
Product dimensions:	6.10(w) x 9.25(h) x 0.02(d)

About the Author

DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems.

BRIAN WOLFE has recently retired from Marconi Plc where he was Director of Business Efficiency. He has been a Director and CEO of a number of organisations including Creda, The Dreamland Group, GPT and Morphy Richards.

Table of Contents

Introduction Consumer Views The Nature of Markets The Legislative and Regulatory Framework Supply Chain Management Markets in Action The Way Ahead

Editorial Reviews

'This new book provides some fascinating insights into how competition develops and changes across the whole value chain to the end consumer. It sets out clearly and comprehensively the variety of changes impacting on consumers and companies in a wide range of settings. The book provides a new and innovative way of considering the issues from both perspectives in a straightforward model that balances the various factors. The book's coverage of the issues is comprehensive, authoritative and accessible.' - Lord Simpson, Chief Executive, Marconi plc

'Consumers will find it so much easier to select products and services after reading this book. Additionally, they together with the manufacturers and retailers will get a better understanding of the effect of new technologies on competition.' - Nick Butler, OBE, RDI, Partner BIB Design Consultants

From the Publisher

Drawing on examples from diverse industries/markets, Asch (management, Open U. Business School, UK) and retired British CEO Wolfe discuss the changing, global nature of business competition; the legislative and regulatory framework (or lack of regulation, as per the case of the US Food and Drug Administration and dietary health claims); and how this new economy challenges suppliers and affects consumer behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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