Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions)

by Gleb Tsipursky PhD Narrated by Kevin T. Collins

Overview

Avoid terrible advice, cognitive biases, and poor decisions.

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns-what scholars call "cognitive biases"-and are preventable.

Unfortunately, the typical advice for business leaders to "go with their guts" plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters.

The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations-many of them his clients-avoid business disasters. Reading this book will enable you to:

• Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisions.
• Adapt best practices on avoiding business disasters from these leaders and organizations to your own context.
• Develop processes that empower everyone in your organization to avoid business disasters.

Editorial Reviews

Artie Isaac

I wish this book had been published earlier in my career — and I recommend it to all leaders I know.” —Artie Isaac, Leader of CEO Peer Groups, CEO Emeritus of Young Isaac

Reviews

In a world where propaganda masking as news has become a geopolitical tool, where people are fed a daily diet of stories designed to enrage them, and where tribalism and ideologically driven animosity seem to be mainstream culture, Dr. Gleb Tsipursky’s work offers hope in its most functional form – calm, fact-focused, reason.” —Matt Thornton, Owner and Founder, Straight Blast Gym International Brazilian Jiu Jitsu Association

Matt Thornton

In a world where propaganda masking as news has become a geopolitical tool, where people are fed a daily diet of stories designed to enrage them, and where tribalism and ideologically driven animosity seem to be mainstream culture, Dr. Gleb Tsipursky’s work offers hope in its most functional form – calm, fact-focused, reason.” —Matt Thornton, Owner and Founder, Straight Blast Gym International Brazilian Jiu Jitsu Association

Alexander Fleiss

This is a must read for any CEO or C suite executive! Gleb has provided solutions that can be adopted all over the world.” —Alexander Fleiss, CEO of Rebellion Research

Mark Faust

In an era where hasty decision making and intuition have become the rage, Gleb brings us back to more rational decision making and leadership behaviors that are proven to yield higher success and results.” —Mark Faust, Founder of Echelon Management, and author of High Growth Levers and Growth or Bust!

Michael A. Roberto

Gleb Tsipursky has written a highly readable and engaging book that describes effective strategies for overcoming the cognitive biases that impair our decision making every day. Business leaders can and should implement these practices so as to avoid the costly mistakes that often lead to disastrous outcomes for their enterprises.” —Michael A. Roberto, PhD, bestselling author of Unlocking Creativity and Know What You Don’t Know, and Trustee Professor of Management, Bryant University

Marty Zwilling

Provides ample scientific as well as anecdotal evidence that making gut decisions in business, with today’s access to real information and experts, is a fool’s errand.” —Marty Zwilling, bestselling author of StartupPro and Attracting an Angel, Founder & CEO of Startup Professionals, and Professor at Embry-Riddle University

Brian Tracy

This well-written, go-against-the-grain book is full of practical ways to tap into your very best mental resources to make better and better decisions.” —Brian Tracy, bestselling author of Eat that Frog! and Million Dollar Habits

Brian P. Moran

Combining the author’s practical business experience as a management consultant with cutting-edge research in behavioral economics and cognitive neuroscience, this book provides strategies and techniques that any business leader will find helpful.” —Brian P. Moran, bestselling author of The 12 Week Year

William D. Danko

Becoming a great business leader—just like becoming a millionaire—doesn’t take genius, but it does take making wise decisions and avoiding bad ones. This book shows that our decision-making can be easily improved. It helps leaders notice when their emotions are driving them to make poor decisions, and provides clear and easy strategies to improve judgment calls, for individuals and teams alike.” —William D. Danko, Ph.D., bestselling author of The Millionaire Next Door and Richer Than A Millionaire, Professor Emeritus at the School of Business of State University of New York at Albany

Gordon Tredgold

This book is Moneyball for management. It will help you understand your subconscious biases that can lead to bad decisions, and it will teach you the techniques to help you make better decisions which will lead to a better business. Excellent book every leader must read!” —Gordon Tredgold, author of Fast, Founder & CEO of Leadership Principles, Professor of Business, Economics and Law at Staffordshire University

Sydney Finkelstein

One of the biggest traps business leaders fall into is when they believe they are right when in fact they are very wrong. Why? Because of their blissful unawareness of how cognitive biases keep steering them down dangerous paths. Gleb Tsipursky has written the perfect book to fight back. No one reading this engaging and practical book can walk away believing they are immune to bias; anyone reading this book will now be armed with practical techniques to stop making the same mistakes over and over again.” —Sydney Finkelstein, professor of leadership at Dartmouth College, bestselling author, Superbosses, and host of the new podcast, The Sydcas

Marshall Goldsmith

This groundbreaking book is badly needed! With cutting-edge research in behavioral economics and cognitive neuroscience, this book provides truly effective decision-making strategies that any business leader who hopes to succeed in the increasingly disrupted world of tomorrow needs to adopt.” —Marshall Goldsmith, #1 New York Times bestselling author, Triggers, Mojo, and What Got You Here Won’t Get You There

Al Ries

Why do young entrepreneurs with almost no business experience outperform seasoned executives with decades of business experience? Gleb Tsipursky explains why in his provocative new book. Too much experience loads up a person’s gut and makes him or her impregnable to outside ideas and concepts.” —Al Ries, bestselling author of Positioning and The 22 Immutable Laws of Branding

Amy C. Edmondson

This is a compelling and much needed book. Its sage advice could not be offered (or heeded) soon enough.” —Amy C. Edmondson, Professor at Harvard Business School, bestselling author of The Fearless Organization and Teaming

MJ Demarco

As an expert in how to truly build wealth and escape mainstream myths through the power of entrepreneurship, I can attest that this groundbreaking book is badly needed! If you want to succeed in the world of tomorrow, pick up a copy of this book today: I’ll be recommending it to all the business leaders who I want to succeed!” —MJ Demarco, CEO of Viperion Publishing Corp, and bestselling author of The Millionaire Fastlane and Unscripted

Leonard A. Schlesinger

"The research literature is loaded with dozens of cognitive biases that convincingly demonstrate the folly of going with your gut. Gleb Tsipursky picks up where the research leaves off and provides us with a compelling set of alternative decision-making strategies that are far more likely to lead to positive outcomes. Before you find yourself about to make another gut-based decision that will surely end badly you must take the time to read this book. It will save you from yourself!” —Leonard A. Schlesinger, PhD, Vice Chairman and COO Emeritus at Limited Brands, Baker Foundation Professor at Harvard Business School, President Emeritus of Babson College, and bestselling author of Just Start

Steven Johnson

In a world here human knowledge is doubling every 12 hours, the temptation for seasoned leaders to sacrifice research for expedience and ‘go with their gut’ has never been greater and never been more at risk for failure. Gleb Tsipursky provides insightful descriptions of the source of these biases and outlines proven strategies and tactics for applying data driven techniques to significantly improve the quality of our decisions.” —Steven Johnson, LLD, President and CEO of the University of Pittsburgh Medical Center Susquehanna, Fellow of the American College of Healthcare Executives

Randy Oostra

As an experienced healthcare CEO, I have seen too many leaders make poor decisions by following their gut reactions. Tsipursky’s book shows clearly the dangers of leaders trusting their intuitions, as all of us are susceptible to subtle decision-making errors called cognitive biases. If you want to protect yourself and others in your organization from dangerous judgment errors, make sure to get this groundbreaking book!” —Randy Oostra, PhD, President and CEO at ProMedica Health System

Judy Robinette

Because life doesn’t come with an undo button, all leaders should read Never Go with Your Gut, by Disaster Avoidance Expert, Dr. Gleb Tsipursky.” —Judy Robinett, bestselling author of How to be a Power Connector and Crack the Funding Code

Nir Eyal

A deep dive into our cognitive biases and describes the many ways our decision making is flawed. It provides a plan for individuals as well as organizations of all sizes, to identify and overcome the ways our brains so often lead us astray.” —Nir Eyal, bestselling author of Hooked and Indistractable

Mark Schaefer

The antidote for a hustle economy run by the seat of your pants, Dr. Tsipursky carves a rational path forward for business strategy based on data, insight and proven best practices.” —Mark Schaefer, author of Marketing Rebellion

Lorenzo Delpani

This book is a MUST-READ for any decision makers who want to reduce the risk of business failures! I have seen many leaders make terrible decisions because they followed the traditional advice of ‘listen to your gut.’ Tsipursky’s book explains in detail all cognitive biases that affect the ‘gut’ based decision making style. Gleb explores and explains pragmatic, effective, and research-based strategies to avoid the dangerous judgment errors that result from gut-based biases and lead to such business failures. His book is written in a casual and engaging style and is easy to read: it will help anyone be a much better decision maker. Get a copy for everyone in your organization!” —Lorenzo Delpani, former CEO of Revlon and other companies, Angel Investor and Entrepreneu

Product Details

BN ID:	2940177356426
Publisher:	Brilliance Audio
Publication date:	11/01/2019
Edition description:	Unabridged

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