Table of Contents
Preface ix
Acknowledgments xi
Introduction: Retronasal Smell and the New Age of Flavor 1
Part I Noses and Smells
1 The Revolution in Smell and Flavor 11
2 Dogs, Humans, and Retronasal Smell 19
3 How the Mouth Fools the Brain 28
4 The Molecules of Flavor 33
Part II Making Pictures of Smells
5 Smell Receptors for Smell Molecules 47
6 Forming a Sensory Image 59
7 Images of Smell: An "Aha" Moment 66
8 A Smell Is Like a Face 76
9 Pointillist Images of Smell 85
10 Enhancing the Image 92
11 Creating, Learning, and Remembering Smell 99
Part III Creating Flavor
12 Smell and Flavor 109
13 Taste and Flavor 117
14 Mouth-Sense and Flavor 128
15 Seeing and Flavor 135
16 Hearing and Flavor 143
17 The Muscles of Flavor 147
18 Putting It Together: The Human Brain Flavor System 155
Part IV Why It Matters
19 Flavor and Emotions 165
20 Flavor and Memory: Reinterpreting Proust 174
21 Flavor and Obesity 184
22 Decisions and the Neuroeconomics of Flavor and Nutrition 192
23 Plasticity in the Human Brain Flavor System 200
24 Smell, Flavor, and Language 207
25 Smell, Flavor, and Consciousness 216
26 Smell and Flavor in Human Evolution 224
27 Why Flavor Matters 233
Bibliography 243
Index 257
