Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue

Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue

Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue

Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue

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Overview

You've worked hard to make your sales operation a success, and you've achieved results. But in an age of ever-changing technologies and increasing customer demands, if you're selling like you always have, you're leaving deals on the table-and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer. Design Thinking is a customer-centric innovation process that transforms the way one sells, whether it's an inside sales team or a group of field reps with multimillion-dollar portfolios. Welch and Jones's proven Sell by Design methodology will reduce the time it takes to get a first call, build pipeline, and increase deal size. And it reestablishes a deeper human connection in an era of automated response. Naked Sales will show you how firms like Salesforce, Hyland Software, and Ellie Mae are using this approach to stay customer-centric and increase revenue. Learn more at www.somersaultinnovation.com.

Product Details

ISBN-13: 9781619617568
Publisher: Lioncrest Publishing
Publication date: 09/26/2017
Pages: 132
Product dimensions: 5.50(w) x 8.50(h) x 0.28(d)
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