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My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
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My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
208Hardcover
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Overview
Product Details
ISBN-13: | 9780787996130 |
---|---|
Publisher: | Wiley |
Publication date: | 05/25/2007 |
Pages: | 208 |
Product dimensions: | 6.30(w) x 9.30(h) x 0.82(d) |
About the Author
Ben Casnocha is a San Franciscobased entrepreneur, writer, student, and blogger. Currently 19 years old, he serves on the board of Comcate, Inc., the leading e-government technology firm he founded six years ago. In 2006, BusinessWeek included him on its list of "America's best young entrepreneurs." His work has been featured on CNN and in USA Today. He will attend Claremont McKenna College after publication of this book. In his free time he indulges in passions for ping-pong, bow ties, and chess. Visit his blog at ben.casnocha.com
Read an Excerpt
Table of Contents
Foreword xiBy Marc BenioffIntroduction 1
1.0 My Dot-Com Life Begins 5
Brainstorm: Who Knows What Could Happen If You Raise Your Hand? 7
Brain Trust: Take Responsibility, by Heidi Roizen 11
2.0 Nature or Nurture? A San Francisco Upbringing 14
Brainstorm: All the Fuss About “Passion”—and How to Tap into Yours 16
3.0 The First Axiom of Business: Find a Need and Fill It 18
Brainstorm: The Fringe-Thoughts List: Where Most Great Ideas Develop 19
Brainstorm: Feedback, Feedback, Feedback 22
4.0 Comcate is Born: The Nuts and Bolts of Starting a Business 26
Brainstorm: The Business Plan Myth 28
Brainstorm: Why Some People Get More Stuff Done (and Start Real Businesses) 33
5.0 First Meeting with a VC (It’s All About the Network) 36
Brainstorm: The Power of Mentors 37
Brainstorm: When to Ask a Dumb Question 40
Brain Trust: Taking Mentor Relationships to the Next Level, by Brad Feld 42
6.0 Signing Up Early Customers: Selling the Sizzle and the Steak 44
Brainstorm: Asking Questions: There’s a Right and a Wrong Way 47
Brainstorm: I Have a Strategic Plan. It’s Called Doing Things. 49
7.0 Confronting Failure . . . and Bouncing Back 52
Brainstorm: Building Resilience—A Transferable Quotient 57
Brainstorm: How to Create and Leverage an Advisory Board 60
8.0 Hiring an Interim CEO: My First Big Mistake 64
Brainstorm: Three Sure Ways to Maximize Luck 68
9.0 The Hunt for a COO: Recruiting a Top Team 70
Brainstorm: The Art of Courtship 78
Brainstorm: How to Overcome Fear of Failure 85
10.0 Life as a Road Warrior: Making Memorable Sales Pitches 90
Brainstorm: Presentations—Worthy of Obsession 93
Brainstorm: Pricing in an Early-Stage Company 100
Brain Trust: Life is a Sales Call, by Jeff Parker 105
11.0 I’m a Sophomore: Balancing Work, School, and Life 106
Brainstorm: Redefining the Entrepreneurial Lifestyle: Sleep, Nutrition, Exercise 108
Brainstorm: Being a Corporate Athlete 114
Brain Trust: A Life That Works, by Chris Yeh 119
12.0 A Silicon Valley Life: Building Me, Inc. 121
Brainstorm: Networking 101 124
Brainstorm: Networking 202 126
Brainstorm: Every Cold Call Can Be Warm— Rich First-Time Interactions 128
Brainstorm: Creating and Projecting Brand “Me” 131
13.0 The Product Development Process: Cheap, Good, or Fast? 137
Brainstorm: Dare to Be Mediocre: Good is the Enemy of Perfect 141
14.0 It’s a Frugal, Frugal World: Bootstrapping Through the Inevitable Cash Squeeze 144
Brainstorm: Asking for Money Versus Asking for Advice 147
15.0 The Long, Hard Slog: Achieving Scale 149
Brainstorm: A Relationship-Based First Business 152
Brainstorm: Getting More Good Revenue and Less Bad Revenue 154
Brain Trust: Keep Slogging Away, by Carol Rutlen 157
16.0 Fulfilling the Mission, One Customer at a Time 158
Brainstorm: Make Meaning: What Gets You and Your Employees Up Each Day? 160
17.0 The Road Ahead: Leaders of the Flat World 162
Brain Trust: How to Think About the Future, by Sean Ness 165
18.0 What Will You Be Shouting When You Reach the Grave? 167
Brainstorm: Entrepreneurs Are Optimists 170
Brain Trust: Let Your Heart Guide You, by Timothy J. Taylor 171
Appendix A: What’s Next 173
Appendix B: A One-a-Day, One-Month Plan to Becoming a Better Entrepreneur 175
Appendix C: Ben’s Reading List 179
Acknowledgments 183
Endnotes 185
The Author 189
What People are Saying About This
Praise for [ MY START–UP LIFE ]
"This is a remarkable book for so many reasons. First, it is overflowing with incredible advice and perspective. Beyond that, it is written with the kind of style and grace that you usually find in a great essay or novel. If you have any interest in entrepreneurship or business, for that matter—you'll definitely want to read this." —Patrick Lencioni, author, The Five Dysfunctions of a Team
"You will enjoy this provocative, honest, and fun romp through an entrepreneurial achievement, which will leave you determined to embark on your own enterprising endeavor—and inspired to find your own way to make a difference." —Marc Benioff, CEO and chairman, salesforce.com
"I was blown away by how much learning Ben has packed into his (relatively) short entrepreneurial life–and how engagingly and effectively he passes it on in this book. This is such a fun read that you won't even realize how much you are learning. A must-read for first-time entrepreneurs, but equally enjoyable for fellow travelers who have already been down these roads." —Heidi Roizen, managing director, Mobius Venture Capital
"This is an inspiring perspective on the dynamics of succeeding in Silicon Valley. You may as well read this book today, because sooner or later we are all going to end up working for Ben." —Chris Sacca, head of Strategic Initiatives, Google Inc.
"A disarming story of the ups and downs of a business from startup to sustainability, filled with reflections on practical business and personal issues facing any entrepreneur. I recommend it to my students as a refreshingly honest account of the rollercoaster ride of startup entrepreneurship." —Deborah Streeter, Bruce F. Failing, Sr. Professor of Personal Enterprise and Small Business Management, Cornell University