Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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My Life in Advertising and Scientific Advertising
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Product Details
ISBN-13: | 9780071784801 |
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Publisher: | McGraw Hill LLC |
Publication date: | 02/01/1966 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 335 |
File size: | 352 KB |
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