Move the Needle: Yarns from an Unlikely Entrepreneur

Move the Needle: Yarns from an Unlikely Entrepreneur

by Shelley Brander
Move the Needle: Yarns from an Unlikely Entrepreneur

Move the Needle: Yarns from an Unlikely Entrepreneur

by Shelley Brander

Hardcover

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Overview

WALL STREET JOURNAL BESTSELLER!

Harness the "power of can't" to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her quirky passion into a global force.


People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions—both personal and professional—no matter how quirky or impossible they may seem to everyone around you.

Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to:

• Put your passion first and make your creative side hustle your main gig
• Recognize the true value of creativity and experimentation
• Have hope against all odds
• Surround yourself with supportive people
• Cut ties with those who weigh you down
• Believe in the power of your weird, impossible dream!

In Move the Needle, Shelley invites you to embrace your passion and hold space for your seemingly improbable (but totally possible) goals, dreams, and purpose.

Product Details

ISBN-13: 9781401960551
Publisher: Hay House Inc.
Publication date: 01/12/2021
Pages: 280
Product dimensions: 5.60(w) x 8.60(h) x 1.00(d)

About the Author

After a successful career as a copywriter and broadcast producer, creating campaigns for brands like AT&T and Hard Rock, Shelley Brander followed her passion and started an improbable "side hustle"—she opened a local yarn store. She and her team of Loops Troops have since grown Loops into a global brand that's on the forefront of the modern maker movement, and includes LoopsLove.com, LoopsClub.com, and Knit Stars, a global, online learning adventure. She's on a mission to Knit the World Together. www.loopslove.com; www.loopsclub.com; www.knitstars.com.

Table of Contents

Introduction xv

Your First Move: Believing in Your Creativity

1 The Lesson 3

2 The Orangutan Sweater 7

3 Every Move That Comes Before Lays the Foundation 15

4 The Art of the Ad 21

5 You Have 1,000 More Ideas in Your Head 25

6 My Own Shingle 35

7 The Branders, the Bee, and the Big Pivot 41

8 The Cashmere Scarf 53

9 Niceness as a U.S.P. 57

10 Swimming Toward the Blue Water 61

11 The Fabric 65

Your Second Move: Just Keep Moving

12 You May Not Be Perfect 71

13 The Diagnosis 75

14 You Can't Make a Living with Yarn 91

15 If They Can Do It, I Can Do It 95

16 The Wall 99

17 Is This a Good Deal for You? 103

18 Getting Social 109

19 Knowing Your Worth 115

Your Third Move: When Things Unravel

20 The Frog Pond 123

21 Get This Little Girl Off My Account 129

22 Triage 135

23 North vs. South 139

24 Unraveling 149

25 Done Is Better than Perfect 165

26 The Big Show … That Wasn't 175

27 Protecting Your Energy (+What to Remember as You Move Ahead) 179

Your Fourth Move: Nurturing the Creative Team

28 The First Loops Troops 189

29 Stitches Are Like People 195

30 Enter the Mentor 207

31 Partners, Breaking Up, and Breaking Through 217

Conclusion: Moving Forward 229

Resources 235

Index 237

Acknowledgments 243

About the Author 245

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