Table of Contents
Introduction xv
Your First Move: Believing in Your Creativity
1 The Lesson 3
2 The Orangutan Sweater 7
3 Every Move That Comes Before Lays the Foundation 15
4 The Art of the Ad 21
5 You Have 1,000 More Ideas in Your Head 25
6 My Own Shingle 35
7 The Branders, the Bee, and the Big Pivot 41
8 The Cashmere Scarf 53
9 Niceness as a U.S.P. 57
10 Swimming Toward the Blue Water 61
11 The Fabric 65
Your Second Move: Just Keep Moving
12 You May Not Be Perfect 71
13 The Diagnosis 75
14 You Can't Make a Living with Yarn 91
15 If They Can Do It, I Can Do It 95
16 The Wall 99
17 Is This a Good Deal for You? 103
18 Getting Social 109
19 Knowing Your Worth 115
Your Third Move: When Things Unravel
20 The Frog Pond 123
21 Get This Little Girl Off My Account 129
22 Triage 135
23 North vs. South 139
24 Unraveling 149
25 Done Is Better than Perfect 165
26 The Big Show … That Wasn't 175
27 Protecting Your Energy (+What to Remember as You Move Ahead) 179
Your Fourth Move: Nurturing the Creative Team
28 The First Loops Troops 189
29 Stitches Are Like People 195
30 Enter the Mentor 207
31 Partners, Breaking Up, and Breaking Through 217
Conclusion: Moving Forward 229
Resources 235
Index 237
Acknowledgments 243
About the Author 245