Moo's Law: An Investor's Guide to the New Agrarian Revolution
Moo’s Law is the latest title from successful investor Jim Mellon, to help readers understand the investment landscape in cultivated and plant-based proteins and materials. Jim has a vision that within the next couple of decades world agriculture will be radically transformed by the advent of cultivated meat technology. This book grounds the reader in why such an advancement is absolutely necessary and informs them of the investments they could make to become part of the New Agricultural Revolution themselves. The harrowing effects on our environment, animal cruelty in food and fashion, and the struggling ability to feed the world's ever-growing population gives us no choice but to grow meat in labs or derive our proteins from plant-based sources. Not only this, he outlines what he sees as the major hurdles to the industry's success in terms of scalability of production and the smart designing of regulatory frameworks to stimulate innovation in this sector. The future of food is being developed in labs across the world - it will be cleaner, safer, more ethical and, importantly soon, cheaper too! Once price parity with conventional meats is reached, there will be no turning back -- this is Moo's Law™.
1138021940
Moo's Law: An Investor's Guide to the New Agrarian Revolution
Moo’s Law is the latest title from successful investor Jim Mellon, to help readers understand the investment landscape in cultivated and plant-based proteins and materials. Jim has a vision that within the next couple of decades world agriculture will be radically transformed by the advent of cultivated meat technology. This book grounds the reader in why such an advancement is absolutely necessary and informs them of the investments they could make to become part of the New Agricultural Revolution themselves. The harrowing effects on our environment, animal cruelty in food and fashion, and the struggling ability to feed the world's ever-growing population gives us no choice but to grow meat in labs or derive our proteins from plant-based sources. Not only this, he outlines what he sees as the major hurdles to the industry's success in terms of scalability of production and the smart designing of regulatory frameworks to stimulate innovation in this sector. The future of food is being developed in labs across the world - it will be cleaner, safer, more ethical and, importantly soon, cheaper too! Once price parity with conventional meats is reached, there will be no turning back -- this is Moo's Law™.
11.49 In Stock
Moo's Law: An Investor's Guide to the New Agrarian Revolution

Moo's Law: An Investor's Guide to the New Agrarian Revolution

by Jim Mellon
Moo's Law: An Investor's Guide to the New Agrarian Revolution

Moo's Law: An Investor's Guide to the New Agrarian Revolution

by Jim Mellon

eBook

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Overview

Moo’s Law is the latest title from successful investor Jim Mellon, to help readers understand the investment landscape in cultivated and plant-based proteins and materials. Jim has a vision that within the next couple of decades world agriculture will be radically transformed by the advent of cultivated meat technology. This book grounds the reader in why such an advancement is absolutely necessary and informs them of the investments they could make to become part of the New Agricultural Revolution themselves. The harrowing effects on our environment, animal cruelty in food and fashion, and the struggling ability to feed the world's ever-growing population gives us no choice but to grow meat in labs or derive our proteins from plant-based sources. Not only this, he outlines what he sees as the major hurdles to the industry's success in terms of scalability of production and the smart designing of regulatory frameworks to stimulate innovation in this sector. The future of food is being developed in labs across the world - it will be cleaner, safer, more ethical and, importantly soon, cheaper too! Once price parity with conventional meats is reached, there will be no turning back -- this is Moo's Law™.

Product Details

ISBN-13: 9780993047879
Publisher: Harriman House
Publication date: 12/14/2020
Sold by: Barnes & Noble
Format: eBook
File size: 20 MB
Note: This product may take a few minutes to download.

About the Author

Jim Mellon is an investor with an interest in several industries. After studying PPE at Oxford, Jim worked in Asia and in the US for two fund management companies, GT Management and Thornton&Co, before establishing his own business in 1991. This business is now known by two names - Charlemagne Capital, recently acquired, and Regent Pacific Group, listed in Hong Kong. Jim's private investment company, The Burnbrae Group, is a substantial landlord in Germany and the Isle of Man, and owns the group Sleepwell Hotels. Jim is chairman and major shareholder of Manx Financial Group, Port Erin Biopharma Invesments and SalvaRx Group. He is also a director of Condor Gold, Fast Forward Innovations, Portage Biotech and West African Minerals Corporation, all publicly listed companies. Amongst his many successes, Jim is well known for notching up one of the AIM market's biggest successes with the sale of Uramin to Areva, the French nuclear giant.

Table of Contents

Timeline 16

Foreword: The Next Agricultural Revolution 20

Introduction 24

1 The Imperative of Agricultural Change 28

Public Health Will Improve in an Age of Expanded Longevity 32

Environmental Benefits are Enormous 35

Cruel and Usual Punishment 38

The Clean Meat Grinder 40

2 How, Why and When Clean Agriculture Will Take Over the World 42

Plant-Based Foods 45

Protein Derived From the Air and Foods Derived by Fermentation 55

Cell Cultured Foods 58

Cell Line Choice 60

Proliferation 65

Differentiation 65

Bioprocess Design 67

The Media Used to Feed Cells is of Incredible Importance to the Process 68

Growth Factor Serums Used in Celt Cultured Food Production 71

3 The Key Players in the New Agrarian Revolution 72

Plan-Based Foods 76

Plant-Based Chicken Substitutes 91

Rebellyous Foods 91

SIMULATE 93

Plant-Based Beef 94

Soy lent 101

Dairy 103

The Not Company 104

Oatly 106

Perfect Day 106

LegenDairy Foods 109

Turtle Tree Labs and BIOMILQ 111

Novel Proteins 112

Food from Thin Air 113

Air Protein 113

Solar Foods 114

Eggs 117

Clara Foods 117

JUST 119

Cell-Based Meat and Fats 122

Foie Gras 122

Mosa Meat 124

Memphis Meats 130

Meatable 132

Aleph Farms 133

Mission Barns 134

Geltor 136

Cell-Based Seafood 137

BlueNalu 138

Wildtype 142

Shiok Meats 144

Finless Foods 146

Avant Meats 146

Materials 147

Modern Meadow 148

Vitro Labs 148

Bolt Threads 151

GALY 152

Pet Foods 155

Wild Earth 156

Bond Pet Foods 157

Exotic Foods Join the New Agrarian Revolution 158

Insects 158

Fungi 159

Pond Scum 159

The Manipulation of the Genome for Better Food 160

Vertical Farming 162

Nutraceuticals 163

Media and Machinery 164

IntegriCulture 167

ORF Genetics 167

4 Regulations and Lobbying 168

Regulation - Country by Country 181

USA 183

European Union - European Food Safety Authority 187

UK 187

Asia 187

Australia and New Zealand 189

Taxation 189

5 Companies and Investment 190

Cell Culture 194

Aleph Farms 194

Artemys Food 194

Avant Meats 195

Biotech Foods 195

BioFood Systems 196

BlueNalu 196

Cell Farm Food Tech 197

ClearMeat 198

Cubiq Foods 198

Finless Foods 198

Fork & Goode 199

Future Meat Technologies 199

GOURMEY 200

Higher Steaks 200

Hoxton Farms 201

Innocent Meat 201

Integriculture 202

Eat JUST 202

Lab Farm Foods 203

Meatable 203

Meat Tech 3D 203

Memphis Meats 204

Mirai Foods 205

Mission Barns 205

Mosa Meat 206

Mzansi Meats 207

New Age Meats 207

Peace Of Meat 208

Shiok Meats 208

SuperMeat 209

Vow 209

Wildtype 209

Cell Culture Growth Media 210

Back of the Yards Algae Sciences 210

Biftek 211

Cultured Blood 211

Future Fields 212

Heuros 212

Luyef Biotechnologies 212

Multus Media 213

Scinora 213

Bioreactors/3D Cell Culture Support 214

Applikon Biotechnology 214

Atlast Food Co 214

Biocellion 215

Biomimetic Solutions 216

Celltainer Biotech BV 216

CellulaREvolution 217

Cellular Agriculture 217

Corning Life Sciences 218

Incuvers 218

Kerafast 219

Kuhner Shaker 219

Matrix Meats 219

Merck Millipore 220

Ospin 220

Sartorius 220

SunP Biotech 221

Thermo Fisher Scientific 221

Vivax Bio 222

Fermentation - Dairy 222

Better Dairy 222

BIOMILQ 223

Califia Farms 224

LegenDairy Foods 224

New Culture 225

Perfect Day 225

Turtle Tree Labs 226

Ingredients 226

Afineur 226

Arzeda 227

BioscienZ 227

Clara Foods 228

Geltor 228

Motif Foodworks (Previously Molif Ingredients) 229

PURIS 229

Ripple Foods 230

The Protein Brewery 230

Air Fermentation Protein 231

Air Protein 231

Deep Branch Biotechnology 231

NovoNutrients 232

Solar Foods 232

Plant-Based Companies and Brands 233

Alpha Foods 233

Alchemy Foodtech 233

The Better Meat Co 234

Beyond Meat 234

Perdue/Chicken Plus 235

Climax Foods 235

Daring Foods 236

Impossible Foods 236

Conagra Brands/Gardein 237

Good Catch 237

Green Monday 237

Kellogg's/Incogmeato 238

Maple Leaf Foods/Lightlife 238

The LIVEKINDLY Collective 239

The Fry Family Food Company 239

LikeMeat 240

Oumph! 240

Meati 240

The Meatless Farm 241

Monde Nissin/Quorn 241

Mew Wave Foods 242

Mo Evil Foods 242

Novameat 242

Noquo 243

NotCo 243

Oatly 244

Parabel 244

Planted 245

Tyson Foods/Raised & Rooted 245

REBBL 246

Rebellyous Foods 246

Rebel Kitchen 247

Redefine Meat 247

SIMULATE 247

THIS 248

Veestro 249

The Vegetarian Butcher 249

Zhenmeat 249

Other 250

Alife Foods 250

GlycoSyn 250

Tropic Biosciences 251

Chickpea Protein 251

ChickP 251

Innovopro 252

Plant Tissue Culture/Other 252

Chi Botanic 252

Michroma 253

Shiru 253

UPM Biomedicals 254

Cell Cultured Pet Food 254

Bond Pet Foods 254

Because Animals 255

HOWND 255

Wild Earth 256

Biofabrics 256

Ananas Anam (Pinatex) 256

Bolt Threads 257

Ecovative Design 257

Furoid 258

GALY 258

Modem Meadow 259

Mycoworks 259

Provenance Biofabrics 260

Spiber 260

VitroLabs 261

Glossary 262

Bibliography 268

Books 268

Journal Articles 269

Policy Papers and Reports 272

Websites 272

Media (Lectures, Films, Podcasts) 274

Useful Organisations 275

Other Books by Jim Mellon 276

Index 280

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