Monopoly Television: Mtv's Quest To Control The Music

by Jack Banks

Overview

In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and

Product Details

ISBN-13:	9780367316914
Publisher:	Taylor & Francis
Publication date:	08/27/2019
Pages:	304
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Jack Banks is assistant professor of communication at the University of Hartford.

Table of Contents

Constructing Video Dreams: Music Video in a Commercial Culture — Part 1 The Historical Development of the Music Video Business — The Early Years of Music Video — The Growth of Other Video Music Program Services — Monopoly TV: A History of MTV's Anticompetitive Practices — MTV and the Globalization of Popular Culture — MTV's Corporate Intrigue and Sagging Ratings — Part 2 The Structure of the Music Video Business: Forces That Shape Music Clips — The Record Companies' Role in Video Music Production and Distribution — Video Clip Producers and Directors — MTV as Gatekeeper and Censor — MTV, Music Video, and Creative Expression