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Overview
“Stop leaving your window wide open and turning a blind eye to money blowing away”
“Why Going Mobile Is The Next Website
Trend Smart Marketers Are Quietly Keeping
Under Their Hats!”
Dear Online Entrepreneur,
Last year was a ground-breaking year in the world of cyberspace, and it’s going to affect each and every one of us.
You see, last year, for the first time, the rise in mobile phone usage exceeded the growth of personal computing.
What this means, to you and me, is that people are abandoning their PC’s because they’ve discovered they can do just about everything they need to on their mobile devices.
Including access – and use – the internet. And all their favorite mobile-ready sites.
And it all boils down to this simple fact…
Those whose businesses are mobile-ready and optimized are going to become the new online business leaders of this coming decade.
And those who choose to ignore it are going to be left behind.
I’ve never been more serious. The writing really is on the wall. In big, bold letters… for those who are smart enough to stop and read the words.
It Used to be that
Internet Marketers could Pick and Choose…
But Not Any More!
Until recently, if you chose to ignore a trend you weren’t comfortable with, sure, you lost a few opportunities but it didn’t affect your overall financial performance enough to really hurt. (Well, maybe it did… but you convinced yourself it was a choice you could be comfortable with.)
Mobile marketing is not going to be something you can ignore… without paying a hefty price.
Dismiss it, and you can expect to watch others:
* Surge past you to take over the lead roles
* Become the authority figures for the new generation
* Take a serious piece of your pie – and then go back for a second helping
* Leave you with an empty plate – and an internet business that is no longer viable
* Leave you unable to compete. Just the way that Commodore computers blew away on the wind before the onslaught of the Microsoft empire
This is not just my opinion. The rise in cell phone internet access last year was not only jaw-dropping, but it even extended to two groups traditionally not in marketing play at all.
I’m talking about those over 55… and children.
People are Naturally Drawn Towards
Whatever is Most Easy…
These are two groups who traditionally either ignored technology… or weren’t considered ready to use it yet.
Yet mobile use by those over 55 has been hitting a growth of approximately 200% in the last decade (but what alarmed me was… most of it being in the previous two years!)
Children, too - the next consumer generation - are using mobile phones more than ever before. Not just to keep in touch with their parents, but to:
* Browse websites
* Play games
* Look up information for school projects
* Keep in touch with friends on Facebook and FriendFeed
Whereas those over 55 use their mobile phones mostly for information, Facebook… and shopping.
(Not to mention getting directions.)
These children are your target customers of the future.
And the 55-plus group is one that many internet marketers are not tapping into, when it comes to the mobile market, right now…
What are you Going to Do, If You Let Yourself Become One of the Techno-Left-Behind?
Yup, by the time the kiddies are all grown up, many of us will be the 55-plus generation. The ones saying: “Thanks, I’ll stick to my old technology” – except that current 55-pluses are already leaving us behind!
And that doesn’t even take into account the age group between 17-39. The ones who make up the biggest percentage of mobile phone internet access users!
It all boils down to a really simple reason: Using your mobile phone or PDA to access the net is something that people are increasingly finding to be really, really easy.
Think about it. It’s something you can do while you’re:
* Out and about, rushing from one appointment or class to another
* Waiting for school computers to become “free” (if you’ve been to college, you’ll know exactly what I’m talking about. There’s always a lineup… and you can never get on a computer right when you need one)
* Leaving your clunky laptop at home – it’s so much easier to browse the net on the cell phone you put in your pocket nowadays
“Why Going Mobile Is The Next Website
Trend Smart Marketers Are Quietly Keeping
Under Their Hats!”
Dear Online Entrepreneur,
Last year was a ground-breaking year in the world of cyberspace, and it’s going to affect each and every one of us.
You see, last year, for the first time, the rise in mobile phone usage exceeded the growth of personal computing.
What this means, to you and me, is that people are abandoning their PC’s because they’ve discovered they can do just about everything they need to on their mobile devices.
Including access – and use – the internet. And all their favorite mobile-ready sites.
And it all boils down to this simple fact…
Those whose businesses are mobile-ready and optimized are going to become the new online business leaders of this coming decade.
And those who choose to ignore it are going to be left behind.
I’ve never been more serious. The writing really is on the wall. In big, bold letters… for those who are smart enough to stop and read the words.
It Used to be that
Internet Marketers could Pick and Choose…
But Not Any More!
Until recently, if you chose to ignore a trend you weren’t comfortable with, sure, you lost a few opportunities but it didn’t affect your overall financial performance enough to really hurt. (Well, maybe it did… but you convinced yourself it was a choice you could be comfortable with.)
Mobile marketing is not going to be something you can ignore… without paying a hefty price.
Dismiss it, and you can expect to watch others:
* Surge past you to take over the lead roles
* Become the authority figures for the new generation
* Take a serious piece of your pie – and then go back for a second helping
* Leave you with an empty plate – and an internet business that is no longer viable
* Leave you unable to compete. Just the way that Commodore computers blew away on the wind before the onslaught of the Microsoft empire
This is not just my opinion. The rise in cell phone internet access last year was not only jaw-dropping, but it even extended to two groups traditionally not in marketing play at all.
I’m talking about those over 55… and children.
People are Naturally Drawn Towards
Whatever is Most Easy…
These are two groups who traditionally either ignored technology… or weren’t considered ready to use it yet.
Yet mobile use by those over 55 has been hitting a growth of approximately 200% in the last decade (but what alarmed me was… most of it being in the previous two years!)
Children, too - the next consumer generation - are using mobile phones more than ever before. Not just to keep in touch with their parents, but to:
* Browse websites
* Play games
* Look up information for school projects
* Keep in touch with friends on Facebook and FriendFeed
Whereas those over 55 use their mobile phones mostly for information, Facebook… and shopping.
(Not to mention getting directions.)
These children are your target customers of the future.
And the 55-plus group is one that many internet marketers are not tapping into, when it comes to the mobile market, right now…
What are you Going to Do, If You Let Yourself Become One of the Techno-Left-Behind?
Yup, by the time the kiddies are all grown up, many of us will be the 55-plus generation. The ones saying: “Thanks, I’ll stick to my old technology” – except that current 55-pluses are already leaving us behind!
And that doesn’t even take into account the age group between 17-39. The ones who make up the biggest percentage of mobile phone internet access users!
It all boils down to a really simple reason: Using your mobile phone or PDA to access the net is something that people are increasingly finding to be really, really easy.
Think about it. It’s something you can do while you’re:
* Out and about, rushing from one appointment or class to another
* Waiting for school computers to become “free” (if you’ve been to college, you’ll know exactly what I’m talking about. There’s always a lineup… and you can never get on a computer right when you need one)
* Leaving your clunky laptop at home – it’s so much easier to browse the net on the cell phone you put in your pocket nowadays
Product Details
| BN ID: | 2940012009616 |
|---|---|
| Publisher: | Lou Diamond |
| Publication date: | 12/27/2010 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 189 KB |
From the B&N Reads Blog
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