Table of Contents
List of Figures and Tables xi
Acknowledgements xiii
Preface xix
Part I A mission grounded 1
What stands in the way of the next moonshot
1 The Mission and Purpose 3
2 Capitalism in Crisis 11
Finance is financing FIRE 15
Business is focusing on quarterly returns 16
The planet is warming 19
Governments are tinkering, not leading 20
3 Bad Theory, Bad Practice: Five Myths that Impede Progress 26
Myth 1: Businesses create value and take risks; governments only de-risk and facilitate 27
Myth 2: The purpose of government is to fix market failures 30
Myth 3: Government needs to run like a business 35
Myth 4: Outsourcing saves taxpayer money and lowers risk 37
Myth 5: Governments shouldn't pick winners 49
Part II A mission possible 57
What it takes to achieve our boldest ambitions
4 Lessons from Apollo: A Moonshot Guide to Change 59
Leadership: vision and purpose 61
Innovation: risk-taking and experimentation 64
Organizational change: agility and flexibility 68
Spillovers: serendipity and collaboration 77
Finance: outcomes-based budgeting 88
Business and the state: partnership with a common purpose 93
Part III Missions in action 103
What grand challenges we should tackle today
5 Aiming Higher: Mission-oriented Policies on Earth 105
Sustainable Development Goals and a green transition 109
Selecting a mission 121
Implementing a mission 124
Engaging citizens in a mission 130
Mission: a Green New Deal 137
Mission: innovating for accessible health 146
Mission: narrowing the digital divide 153
Part IV The next mission 161
Reimagining the economy and our future
6 Good Theory, Good Practice: Seven Principles for a New Political Economy 163
Value: collectively created 168
Markets: shaping not fixing 171
Organizations: dynamic capabilities 174
Finance: outcomes-based budgeting 181
Distribution: sharing risks and rewards 189
Partnership: purpose and stakeholder value 193
Participation: open systems to co-design our future 199
7 Conclusion: Changing Capitalism 204
Notes 213
Index 237