Millennials Rising: The Next Great Generation

by Neil Howe, William Strauss

Overview

By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982.

In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

Product Details

ISBN-13:	9780307557940
Publisher:	Knopf Doubleday Publishing Group
Publication date:	01/16/2009
Sold by:	Random House
Format:	eBook
Pages:	432
File size:	12 MB
Note:	This product may take a few minutes to download.

About the Author

William Strauss and Neil Howe originally coined the term “Millennial Generation” in 1991 and wrote the pioneering book on this generation, Millennials Rising, in 2000. They are also the authors of Generations: The History of America's Future and 13th-GEN, and write and lecture frequently on generational issues. Strauss is the cofounder and director of the Capitol Steps, a political cabaret. Howe, an historian and economist, is a senior adviser for the Concord Coalition. They both live in the Washington, D.C., area.

Editorial Reviews

The phrase "kids these days" is infused with new meaning in this look at the generation born between 1982 and 2000. Arguing against the conventional wisdom that junior high and high school kids are disrespectful, violent and alienated, Howe and Strauss (Generations; 13th Gen) demonstrate that the children of boomers and of older members of Generation X are actually harder workers and better community builders than any generation since the G.I.s'. "Millennials," the authors argue, are different from Gen-Xers: they have grown up in a multicultural country and have never known a recession; they are wanted children (as the increase in both birth control and fertility drugs demonstrate); and protected by an unprecedented number of child-centered laws. Since birth, they have been spurred to achievement in the home, by yuppie parents, and at school, by standardized tests and "zero tolerance" disciplinary measures. The authors show how easily Millennials have swallowed all the efforts on their behalf. School uniforms, as well as uniform-like Gap and Abercrombie & Fitch clothing, are popular. Teen sex is less frequent, and virginity seems to be a cool new trend. Howe and Strauss run into a bit of trouble when they insist that each generation corrects the mistakes of the previous one. They also attempt to link Millennials to the G.I. generation, suggesting that "hero generations" come in cycles. Despite these stabs at pop sociology, this well-substantiated demographic and cultural overview of the teen landscape is intriguing and highly amusing. Charts, graphs, cartoons. (Sept.) Copyright 2000 Cahners Business Information.|

Publishers Weekly - Publisher's Weekly