Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy
432Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy
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Overview
Most people find measurement, analytics, and reporting daunting—and L&D professionals are no different. As these practices have become critically important for organizations’ efforts to improve performance, talent development professionals have often been slow to embrace them for many reasons, including the seeming complexity and challenge of the practices. Few organizations have a well-thought-out measurement and reporting strategy, and there are often scant resources, limited time, and imperfect data to work with when organizations do attempt to create one.
Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy is a much-needed and welcomed resource that breaks new ground with a framework to simplify the discussion of measurement, analytics, and reporting as it relates to L&D and talent development practitioners. This book helps practitioners select and use the right measures for the right reasons; select, create, and use the right types of reports; and create a comprehensive measurement and reporting strategy.
Recognizing the angst and reluctance people often show in these areas, authors and experts David Vance and Peggy Parskey break down the practices and processes by providing a common language and an easy-to-use structure. They describe five types of reports, four broad reasons to measure, and three categories of measures. Their method works for large and small organizations, even if yours is an L&D staff of one or two. The guidance remains the same: Start small and grow.
Measurement Demystified is a great first book for talent development professionals with no prior knowledge of or experience with measurement and a valuable resource for measurement experts. Those adept at lower levels of training evaluation will grow their knowledge base and capabilities, while measurement experts will discover shortcuts and nuggets of information to enhance their practices. A more comprehensive treatment of these important topics will not be found elsewhere.
Product Details
ISBN-13: | 9781950496891 |
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Publisher: | Association for Talent Development |
Publication date: | 11/17/2020 |
Pages: | 432 |
Sales rank: | 545,309 |
Product dimensions: | 10.00(w) x 7.00(h) x 0.89(d) |
About the Author
Table of Contents
List of Figures vii
List of Tables ix
Foreword xvii
Preface xxiii
Introduction 1
Part I Foundations of Measurement
1 The Talent Development Reporting Principles (TDRp) Framework 11
Reasons for Measuring 11
A Framework for Measurement 12
Measurement Maturity 14
TDRp Measures 18
TDRp Reports 20
The Complete TDRp Framework 23
Integration of the TDRp Framework With Other Standard-Setting Efforts 25
Conclusion 29
2 Introduction to Basic Measures 31
The Consequences of Focusing on a Single Type of Measure 31
The Solution: Be Purposeful About What You Measure 37
Conclusion 39
Part II Measurement
3 Efficiency Measures 43
Formal Learning Measures 46
Informal Learning Measures 65
Conclusion 71
4 Effectiveness Measures 75
The Five Levels of Effectiveness Measures 75
Level 1: Reaction 79
Level 2: Learning 85
Level 3: Behavior and Application 88
Level 4: Results and Impact 95
Level 5: ROI 106
Conclusion 113
5 Outcome Measures 115
The Importance of Outcome Measures 115
Most Common Outcome Measures 116
Types of Outcome Measures 117
Application Rate as a Leading Indicator 118
Flexibility in Creating Outcome Measures 119
The Special Case of Competency Measures 119
Conclusion 121
6 Creating a Measurement Strategy 123
Why a Measurement and Reporting Strategy Is Important 123
Steps to Create a Measurement Strategy 124
Elements of a Measurement and Reporting Strategy 126
Conclusion 141
7 Selecting Measures 143
Measures for Programs 145
Measures for General Studies Courses 152
Department Initiatives 154
Other Measures the CLO May Request 159
Conclusion 160
Part III Reporting
8 Reporting 165
Types of Reports and Data Displays 165
Reporting to Inform 166
Reporting to Monitor 170
Reporting to Evaluate and Analyze 177
Reporting to Manage 180
Conclusion 183
9 The Three Management Reports 185
Running Learning Like a Business 185
The TDRp Management Reporting Framework 197
Conclusion 228
10 Creating Your Reporting Strategy 231
Elements of a Measurement and Reporting Strategy 231
Report Types and Formats 232
Plans to Generate and Distribute the Reports 239
Resources Required for Reporting 243
Conclusion 244
11 Creating Plans 247
Creating Plans for Outcome Measures 249
Creating Plans for Efficiency and Effectiveness Measures 264
Conclusion 270
12 Reporting Year-to-Date Results and Making Forecasts 273
Reporting YTD Results 274
Making Forecasts 284
Conclusion 296
Part IV Putting It All Together
13 Implementing Measurement and Reporting 299
L&D's Opportunity 301
What's Changing? 302
Managing the Change 308
Tools and Templates 313
Conclusion 321
14 Pulling It All Together 325
Key Takeaways 325
Opportunities 329
Closing Thoughts 331
Appendixes
A History of the TDRp Approach 335
B Sample Roles and Responsibilities Agreement 337
C Sample Measurement and Reporting Strategy 341
D Sample TDRp Implementation Plan 369
E Glossary 375
F Resources on Survey Design 395
References 397
Index 399
About the Authors 407