Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

by Dan Sherman

Overview

The updated edition of the guide to harnessing the power of the world's largest professional network for total business success

Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; hire qualified employees; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more.

Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and entrepreneurs. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley startups to Fortune 500 companies.

Product Details

ISBN-13:	9780071834728
Publisher:	McGraw Hill LLC
Publication date:	08/01/2014
Edition description:	2nd ed.
Pages:	304
Sales rank:	591,432
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Dan Sherman (Clearwater, FL) is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and entrepreneurs. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley startups to Fortune 500 companies.

Table of Contents

Tables of Contents

Foreword by David T. Fagan xix
Author's Note xxv
Preface to the Second Edition xxvii
Acknowledgments xxix
Introduction: Love at First Click xxxi
Internet Databases Are in My Blood xxxii
How to Create a Yacht xxxiii
Chapter 1: Social Media Is Not Your Father's Marketing 1
Honesty Is King 2
LinkedIn: Your Personal Worldwide Database 4
Who's Having Success with LinkedIn? 4
Understanding the LinkedIn Levels 5
Chapter 2: The LinkedIn Profile: Your Miniwebsite 9
Creating a Powerful Profile 9
How to Make Your Profile Rock! 11
Designing the Perfect Information Box 12
Creating the Ad for You, Inc. 19
Your Summary 19
Filling Out Your Work Experience 24
Adding Sections That Make Your Profile Shine 28
Letting People Know About Your Multiple Personalities 31
Chapter 3: What Goes Around: Giving and Getting Recommendations 33
Social Proof Is the Key to Success 34
Consider Which Contacts You Might Get Recommendations From 35
Get Recommendations from First-Level Connections 36
Want More Recommendations? Write Some! 39
Know the People You Are Recommending 42
Manage Your Recommendations 42
Get the Social Proof You Need 43
Chapter 4: It's Show Time! Adding Multimedia to Your Profile 45
Add Video to Your LinkedIn Profile 46
Use These Insider Tips Shared by Expert Video Producers 48
Add Promotional Literature to Your Profile 50
Chapter 5: The Finishing Touches: Creating a Rocking Profile 53
Skills & Expertise 53
Languages 56
Education 56
Advice for Contacting You 57
Personal Details 60
Chapter 6: All About Keywords: Optimizing Your Profile to Be Found 61
Four Required Places for Your Keywords 62
Researching Your Competitors 64
Advanced Optimization Strategies 65
Other Places to Optimize Your Profile 66
Where NOT to Optimize Your Profile 68
Moving Sections Within Your Profile 69
Chapter 7: Your Virtual Rolodex: Grow Your Network by Adding Contacts 71
The Magic Number Is 500 72
To Connect or Not to Connect 73
How to Get More Connections 74
How to Start Inviting Contacts 75
Creative Ways to Get More Connections 78
Open Networkers: The Key to Hyper Growth 80
Getting a Paid Open Networking Account 82
Removing a Connection 83
Chapter 8: Your Social Influence Circle: Searching for and Contacting People 85
Using the Advanced People Search 86
Saving Your Searches 89
Making a Personal Connection 90
Contacting Non-First-Level Connections 92
Reaching Second-Level Connections 93
Reaching Third-Level Connections 95
Contacting Groups of People 97
Tag, You're It: Grouping Contacts for Targeted Marketing 98
Messaging More than 50 People 100
Finding Joint Venture Partners on LinkedIn 100
Insider Tips for Contacting Reporters on LinkedIn 102
Finding a Mentor on LinkedIn 106
Final Thoughts on Mentors: Work at the Relationship 111
Chapter 9: Power in Tribes: Joining and Creating Groups 113
Joining Groups 114
Diversifying Your Groups 116
Navigating Your Groups 118
Messaging Group Members 120
Leaving Groups 121
Creating Groups 121
Promoting Your Groups 124
Creating Subgroups for More Influence 126
Building Your Business with Groups 126
A Wise Name and Logo Choice 130
Getting Group Members Engaged 131
A Superstar Group Owner Shares His Secrets of Success 133
Building Website Traffic with Groups 139
Chapter 10: Good Company: Create Your Company Page and Follow Other Companies 141
Creating an Engaging Company Page 142
Adding Details About Your Company 144
Creating a Company Status Update 146
Company Page Success Story: Getting a Massive Number of Leads 148
Making Your Company Page Exciting 151
Prospecting for Business Using the Companies Section 152
Contacting People at Your Target Company 153
Using Introductions for Prospecting 154
Leveraging Company Information 155
Follow That Company 156
Using Company Pages to Create Opportunities 157
Chapter 11: Off to Work We Go: Finding Your Perfect Job 159
Why LinkedIn Crushes Job Boards 161
Cracking the Hidden Job Market 164
Turning Your Job Search into a Marketing Campaign 166
Acing the Informational Interview 169
Creating a Job That Does Not Exist 172
Getting the Low-Hanging Fruit 174
Searching Paid Job Listings 176
Searching for Jobs in the Companies Section 178
Looking for Jobs in Groups 179
Turning Your Profile into a Job-Hunting Machine 180
Advanced Profile Tips for Job Seekers 181
Leveraging Your Alma Mater 185
Participating in Groups 186
Searching Your Specialty to Uncover Jobs 187
Upgrading to a Premium Job Seeker Account 187
Doing Research for Your Interview 188
A LinkedIn Job Search Success Story 189
Social Media Job-Hunting Advice from a Career Coach 191
Chapter 12: Successful Selling on LinkedIn: How to Do It Right 197
Social Selling Means Creating Value 199
Create Value First, Then Sell 200
Create Something Amazing and Give It Away 201
Get Ready for Successful Social Selling 204
Search and Research: Build a Highly Targeted Prospect List 207
Join Groups to Sell More 210
Start a Group to Create a Ready Market of Targeted Prospects 213
Leverage Your Prospects' Trigger Events 215
Surround Your Target and Capitalize on Team Buying 218
The Surefire LinkedIn Sales Message 219
Close Your LinkedIn Sales: A Sandler® Sales Trainer Reveals How 220
Combine Your Online and Offline Networking for Greater Success 225
Networking That Leads to Business: How to Do It Right 226
Chapter 13: Going Mobile: The Power of LinkedIn on the Go 231
You Can Take It with You 231
LinkedIn Is for Tablets Too 232
Chapter 14: The Daily Approach to Success on LinkedIn 235
Making the Most of Status Updates 235
LinkedIn Etiquette Regarding Updates 237
Clever Ways to Show Up in Network Updates 238
Creating a LinkedIn Goal Statement 238
Powerful Daily Success Activities 239
Turbocharged LinkedIn Success Activities 242
Creating a Leadership Reputation Every Day on LinkedIn 243
Conclusion: Opportunity Is Knocking at Your Door 247
People Buy People 249
Measure Your Success 251
It's Up to You Now 252
For More Information 253
Index 255