Table of Contents
Part I Crisis as a State of Nature
Prologue: Not a Question of If, but When 3
1 Crisis as a State of Nature 7
Part II It's a Matter of Life or Death: The Principles of Survival
2 Stop Digging 21
3 Do No Harm 25
4 Discipline 39
5 Credibility 49
Part III The Ten Commandments of Damage Control
6 Playing to Win 59
7 Commandment I: Full Disclosure 63
8 Commandment II: Speak to Your Core Audience 77
9 Commandment III: Don't Feed the Fire 95
10 Commandment IV: Details Matter 111
11 Commandment V: Hold Your Head High 131
12 Commandment VI: Be Straight about What You Know, What You Don't Know, and What You Are Going to Do to Fix the Problem 147
13 Commandment VII: Respond with Overwhelming Force 165
14 Commandment VIII: First In, First Out 181
15 Commandment IX: No Swiftboating 201
16 Commandment X: They Dissemble, You Destroy 219
17 The Damage Control Survival Kit 239
18 The User's Manual 241
Acknowledgments 245
Index 247
About the Authors 251