Mastering Self-Control

by Joshua John Clarkson

Overview

Grounded in nearly a century of scientific research, Mastering Self Control is an academic 'how to' in the mastery of self control. Though most of us have an acute awareness of the goals we want to achieve, we have little insight into how we respond to questions central to successful goal attainment. What is a realistic goal? Can we turn intentions to actions? Why do we need a support system? It is within this context that this volume identifies a series of actionable strategies to push readers to master self-control and consequently optimize goal progress.

Product Details

ISBN-13:	9781108496261
Publisher:	Cambridge University Press
Publication date:	06/24/2021
Pages:	200
Product dimensions:	6.14(w) x 9.25(h) x 0.63(d)

About the Author

Joshua John Clarkson is a consumer psychologist and full Professor of Marketing in the Lindner College of Business at the University of Cincinnati, USA. He is also the founder of Consumer Insights, LLC.

Table of Contents

Introduction; 1. Fuel yourself; 2. Incentivize yourself; 3. Defining success; 4. Being realistic; 5. Intentions to actions; 6. Benchmark progress; 7. Support the self; 8. Maintain, maintain, maintain.

Editorial Reviews

‘Professor Clarkson effectively bridges the gap between physiological and evidence-based behavioral solutions. The book gives realistic action items to employ every day for long-term, sustainable change. It is a must-read for anyone looking to truly understand and create the most effective holistic approach for a healthy lifestyle.’ Chris Powell, Host and Trainer of ABC’s ‘Extreme Weight Loss’

‘This is a thoroughly researched and engaging manual to help people reach their most valued goals. Full of both long-established and recently uncovered insights from cognitive science, athletic performance studies, and the treatment of addiction, the book offers a comprehensive guide to developing and maintaining optimal pathways to success.’ Daniel C. Molden, Associate Professor of Psychology and Director of the Social Psychology Graduate Program, Northwestern University, USA

From the Publisher