Mastering Practice Growth: The Definitive Guide To Growing Your Dental Practice Or Dental Group

by Ian McNickle

Overview

In today’s crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group?
In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to… • create a culture that supports operational excellence • develop a highly effective marketing program to generate new patient leads and convert those leads into new patients • increase your Google rankings, improve your online reputation, and optimize your social media performance • accurately track results and optimize ROI • scale up to multiple locations or even a DSO

Product Details

ISBN-13:	9781642250992
Publisher:	Advantage Media Group, Inc.
Publication date:	11/05/2019
Pages:	136
Product dimensions:	5.90(w) x 8.80(h) x 0.40(d)

About the Author

IAN MCNICKLE, Nationally recognized marketer, writer, and public speaker Ian McNickle is a cofounder and partner at WEO Media, a four-time “Best of Class” award-winning dental marketing firm. Ian is also a partner and president at The DSO Project, a national consultancy advising dentists on how to start, optimize, scale, fund, and successfully exit a DSO. Ian has significant expertise in all aspects of dental marketing (online and direct-to-consumer), growth strategy, business development, operations, and scaling companies.

Table of Contents

FOREWORD INTRODUCTION OPERATIONAL EXCELLENCE EXTERNAL MARKETING FOR NEW PATIENTS MARKETING FOR SPECIFIC SERVICES TRACKING RESULTS GROWING TO MULTIPLE LOCATIONS AND UP TO A DSO RECOMMENDED RESOURCES TO GROW YOUR PRACTICE ABOUT THE AUTHOR