Mastering Marketing

by John H. Watson

Overview

Mastering Marketing is a step-by-step guide for startups, entrepreneurs, small business owners and anyone looking for a "big picture" understanding of marketing. The goal is to help you wrap your head around marketing, so you understand it as a system. The goal is to give you greater control over your marketing with a logical design and implementation sequence to follow.

The marketing process is divided into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop as you create your earnings growth program.

Product Details

BN ID:	2940162860013
Publisher:	Accrue Performance Marketing Inc.
Publication date:	01/31/2020
Sold by:	Barnes & Noble
Format:	eBook
File size:	183 KB

About the Author

John Watson is the President of Accrue Performance Marketing Inc., which he founded in 2006. John has over 25 years’ experience serving in the role of consultant, marketing coach, and virtual chief marketing officer.
He loves helping business owners grow companies. John has worked with a wide range of industries including all manner of professional service firms, charities, private health clinics, technology companies, manufacturers, distributors, retailers, web businesses, artisans, tourism operators, natural resource companies, speakers and trainers, real estate developers, builders, and more.

John has a passion for multi-disciplinary learning, a love of nature, photography, gardening and writing. He’s also a sports bike and high-performance computer enthusiast.

John lives in Calgary, Canada with his wife, Laura, and his golden retriever, Zoe.