Mass Media and Drug Prevention: Classic and Contemporary Theories and Research

by William D. Crano (Editor), Michael Burgoon (Editor), Stuart Oskamp (Editor)

Overview

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.

The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

Product Details

ISBN-13:	9781135662073
Publisher:	Taylor & Francis
Publication date:	11/01/2001
Series:	Claremont Symposium on Applied Social Psychology Series
Sold by:	Barnes & Noble
Format:	eBook
Pages:	320
File size:	1 MB

About the Author

William D. Crano, Michael Burgoon, Stuart Oskamp

Table of Contents

Part 1 INTRODUCTION, EARLY THEORIES, AND RESEARCH; Chapter 1 Introduction, William D. Crano; Chapter 2 The Evolution of Mass Media and Health Persuasion Models, Ellen A. Wartella, Patricia A. Stout; Chapter 3 Promising Strategies for Media Health Campaigns, Charles Atkin; Part 2 CONTEMPORARY THEORIES AND RESEARCH; Chapter 4 Using Interactive Media Tools to Test Substance Abuse Prevention Messages, Michael Burgoon, Eusebio M. Alvaro, Katherine Broneck, Claude Miller, Joseph R. Grandpre, John R. Hall, Cynthia A. Frank; Chapter 5 The Role of Theory in Developing Effective Antidrug Public Service Announcements, Martin Fishbein, Joseph Cappella, Robert Hornik, Sarah Sayeed, Marco Yzer, R.Kirkland Ahern; Chapter 6 Attention, Persuasive Communication, and Prevention, Lewis Donohew, Philip Palmgreen, Elizabeth Lorch, Rick Zimmerman, Nancy Harrington; Chapter 7 Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors, Joseph R. Priester; Chapter 8 Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements, Jason T. Siegel, Judee K. Burgoon; Chapter 9 Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component, Marvin Eisen; Part 3 SUMMING UP; Chapter 10 High-potential Mediators of Drug-Abuse Prevention Program Effects, Stewart I. Donaldson; Chapter 11 A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior, James H. Derzon, Mark W. Lipsey; Chapter 12 The Media and Drug Prevention Programs, Gary W. Selnow;

Editorial Reviews

"This important publication will provide researchers and practitioners a compendium of the state-of-the-art literature to guide the development of future research and the design and implementation of science-based prevention practice in many public health fields."
—Alan Leshner, Ph.D.
Director, National Institute of Drug Abuse

From the Publisher