Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different

Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different

Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different

Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different

eBook

$18.00 

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details

Overview

Sir John Templeton, legendary investor, was famous for saying, "The four most dangerous words in investing are, 'This time it's different.'" He knew that though history doesn't repeat, not exactly, history is an excellent guide for investors.

In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them—and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly—and learn to make fewer errors—by understanding just a bit of investing past.


Product Details

ISBN-13: 9781118167601
Publisher: Wiley
Publication date: 10/18/2011
Series: Fisher Investments Press , #33
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 240
File size: 6 MB

About the Author

KEN FISHER is best known for his prestigious “Portfolio Strategy” column in Forbes magazine, where his over 27-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes’s 90-plus year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #252 on the 2010 Forbes 400 list of richest Americans, and #736 on the 2011 Forbes global billionaires list. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning “Cognitive Biases in Market Forecasting.” He has also published seven previous books, including New York Times and Wall Street Journal bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery, all published by Wiley. Fisher has been published, interviewed and/or written about in many major American, British and German finance or business periodicals. He has a weekly column in Focus Money, Germany’s leading weekly finance and business magazine.

LARA HOFFMANS is a content manager at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and co-author of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery.

Table of Contents

Preface

Acknowledgments

Chapter 1 The Plain-Old Normal

Yes Sir, Sir John

The Normal Normal

The Jobless Recovery

The Always Feared, Rarely Seen Double-Dip

Chapter 2 Fooled By Averages

Bull Markets Are Inherently Above Average

Viva the V

Normal Returns Are Extreme, Not Average

The Pause That Refreshes (And Confuses)

Getting Average Returns Is Hard—Really Hard

Chapter 3 Volatility Is Normal—and Volatile

What the Heck Is Volatility

Volatility Is Volatile

The Daily Grind

Stocks Are Less Volatile Than Bonds?

Economic Volatility—Also Normal

Volatility Isn't Bad, It's Good!

Never a Dull Moment

Chapter 4 Secular Bear? (Secular) Bull!

Seeing the World Through Bear-Colored Glasses

Two Secular Bear Markets?

Stocks—Up Vastly More Than Down

Chapter 5 Debt and Deficient Thinking

Deficits Aren't Bad, But Surpluses Will Kill You

The History of Big Government Debt

Just Who Is at Default Here?

Chapter 6 Long-Term Love and Other Investing Errors

No One Category Is Best for All Time

Long-Term Love Is Like Long-term Forecasting—Both Wrong

It's Still Heat Chasing Even When It Seems “safe”

Use History to Your Advantage

Chapter 7 Poli-Ticking

Enter the Ideology-Free Zone

Your Party Isn't Better

Presidents and Risk Aversion

Perverse Inverse—It's Four and One

Poli-Tics Go Global

Poli-tics Versus Entrepreneurs

Chapter 8 It's (Always Been) a Global World After All

It's Always Been a Small World

Seeing the World Right

Conclusion

Appendix A

There's No Place Like Kansas

Notes

Index

From the B&N Reads Blog

Customer Reviews