Marketing Your Educational Leadership Skills: How to Land the Job You Want

by John C. Daresh, Don Schulte former principal and school superintendent, Associate Professor Emeritus at

Overview

Every educator in pursuit of a leadership position in administration will value this book's clear strategy and advice about how to successfully compete for employment. Using the terminology and techniques of business, the author guides the reader step-by-step through the process of developing a personal marketing plan from gaining product knowledge by developing a personal platform, to getting to know the customer or community. Chapters on sharpening presentation skills enable job-seekers with the potential to provide visionary school leadership to engage in career planning, build effective resumes, practice interview techniques, and master tools that help build the confidence necessary to land the job and salary they want.

Product Details

ISBN-13:	9781610483285
Publisher:	R&L Education
Publication date:	09/16/2011
Edition description:	Second Edition
Pages:	118
Product dimensions:	5.90(w) x 8.90(h) x 0.40(d)

About the Author

John C. Daresh is professor of educational leadership at the University of Texas at El Paso. Don P. Schulte is a faculty member in the Department of Leadership and Foundations at the University of Texas at El Paso.

Table of Contents

Chapter 1 1. Why This Book is Important
Chapter 2 2. Know the Product
Chapter 3 3. Piloting the Product: Balancing Heart and Mind
Chapter 4 4. Know the Customer
Chapter 5 5. Choosing the Target
Chapter 6 6. Lining Up Your Ducks
Chapter 7 7. Presentation Skills: Portfolios for Professional Development
Chapter 8 8. Presentation Skills: Effective Résumés
Chapter 9 9. Presentation Skills: Interviews
Chapter 10 10. Product Refinement and Sustainability
Chapter 11 11. Re-Cap and Reflection
Chapter 12 Appendix A: Excerpts from Educational Platforms
Chapter 13 Appendix B: Sample Interview Questions

Editorial Reviews

Daresh (educational leadership, U. of Texas-El Paso) offers advice on how to cash in years of education, training, and experience for an actual job that both pays the rent and is professionally satisfying. He uses a standard marketing model as a framework. There is no index or bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

The authors adopt a market analysis approach to guide those who are looking for their first job as an educational administrator or who wish to further their career by seeking a more advanced position. ... This guide offers useful.. . basic strategies.

VOYA