Marketing Your Dreams: Lessons in Business and Life from Bill Veeck

Marketing Your Dreams: Lessons in Business and Life from Bill Veeck

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Overview

Bill Veeck marketed, promoted, and sold baseball like no one before him and like no one since. Influenced and inspired by the classic sports book Veeck: As in Wreck, veteran author and motivational speaker Pat Williams has penned his 19th book, Marketing Your Dreams: Lessons in Business and Life from Bill Veeck. Williams, senior vice president of the NBA’s Orlando Magic, insists that Marketing Your Dreams isn’t a Bill Veeck biography; instead, it’s a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. It’s a book about extracting Veeck’s traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did.

So whether you’re a sports fan, a businessman, a marketer, or a promoter, Marketing Your Dreams will be a book that you’ll turn to over and over again.

Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.

Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

Product Details

ISBN-13: 9781613216545
Publisher: Sports Publishing LLC
Publication date: 06/03/2014
Pages: 336
Sales rank: 1,138,970
Product dimensions: 6.40(w) x 9.10(h) x 1.20(d)

About the Author

Pat Williams is the senior vice president of the NBA’s Orlando Magic. Also one of America’s top motivational, inspirational, and humorous speakers, he has addressed employees from many of the Fortune 500 companies and the Million Dollar Round Table.
Michael Weinreb is former sports feature writer for the Akron Beacon Journal. He has won numerous state and national writing awards from the Associated Press Sports Editors.

Table of Contents

Acknowledgments vii

William the Unconquerable Roger Kahn viii

Foreword Mike Lupica xi

Bill Veeck's 12 Commandments xiv

Bill Veeck: A Biography xv

Introduction 2

1 Tomorrow Never Comes 14

On Veeck's coddling of life's every moment

2 Attack The Camera 32

On Veeck's unbridled passion and enthusiasm

3 Now That Causes Some Thought 50

On Veeck's prolific imagination and creativity

4 That Sounds Like Great Fun 64

On Veeck's zest for fun and humor

5 Who Do You Think You Are, Bill Veeck? 80

On Veeck's striking penchant for individuality

6 Keep The Change And Buy A House 94

On Veeck's remarkable penchant for dealing with people

7 A Ph.D. In Veeck 110

On Veeck's influence and empowerment

8 Spoken Like A True Bum 126

On Veeck's unwavering humility

9 A Little Pizza Smell In A Crowded Car 136

On Veeck and family

10 That First Fine Careless Rapture 152

On Veeck as a reader and writer and the value of acquired wisdom

11 Speaking In A Coal Mine 166

On Veeck as a public speaker

12 A Pest, A Salesman 180

On Veeck as a salesman

13 Fifty Thousand Bolts And A Bunch Of Nuts 192

On Veeck as a promoter

14 One Will Do It 212

On Veeck's work ethic

15 A One-Legged Man Playing Tennis 222

On Veeck's competitive nature

16 The Last Honest Used-Car Salesman 232

On Veeck's notions of honesty and integrity

17 The Razor Edge Of Disaster 242

On Veeck's confidence and courage and willingness to take risks

18 Can't Beat The Mileage 254

On Veeck's ability to transform handicaps into strengths

19 You Can't Beat A Man Who Won't Be Beat 264

On Veeck's perseverance

20 The Incidental Leader 274

On Veeck's leadership abilities

Epilogue: If You Don't Have A Dream 288

On Veeck and the fulfillment of dreams

Afterword Michael Weinreb 299

Appendices 301

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