Marketing Without Money: An Essential Guide

by Jessie Paul

Overview

Marketing does not entail a private conversation with a customer. Rather, it is more like a loud communication in the middle of a crowded park where passers-by and interested parties feel free to jump in. So how do you then engage with customers in a crowded marketplace as other challenges, such as diminishing marketing spend and maximising the return on the marketing investment, continue to plague marketers and leaders?

But you need not worry! Help is at hand now…

Marketing without Money is packed with tried-and-tested tools and techniques that have successfully worked. Bundled with the author's unique Branding House approach, it takes you through the process of building your brand. It is loaded with insights from business leaders, DIY charts, tables and pull-outs, frugal tips, examples and anecdotes for sharpening your marketing messaging.

So grab a copy of Marketing without Money and win in your marketplace!

Product Details

ISBN-13:	9789389611526
Publisher:	Bloomsbury Publishing
Publication date:	12/30/2021
Sold by:	Barnes & Noble
Format:	eBook
Pages:	244
File size:	2 MB

About the Author

Jessie Paul has 25 years of experience in marketing. She was the Global Brand Manager of Infosys, Marketing Head of iGATE (now a part of Capgemini) and Chief Marketing Officer of Wipro Technologies. In 2010, Jessie Paul founded Paul Writer, a marketing advisory firm that works with global and Indian clients to maximise marketing impact. She is an independent director on the boards of Bajaj Consumer Care, Expleo Solutions, CreditAccess Grameen and Royal Orchid Hotels. She holds an MBA from the Indian Institute of Management, Calcutta, and a bachelor's degree from the National Institute of Technology, Trichy. Continue the conversation with her at www.jessiepaul.com
Jessie has 25 years of experience in marketing. She was Global Brand Manager of Infosys, headed marketing for iGATE (now a part of CapGemini) and Chief Marketing Officer of Wipro Technologies. In 2010, Jessie Paul founded Paul Writer, a marketing advisory firm that works with global and Indian clients to maximize marketing impact. She is an independent director on the boards of Expleo Solutions, Royal Orchid Hotels and Bajaj Consumer Care. She holds an MBA from Indian Institute of Management, Calcutta, and a bachelor's degree from National Institute of Technology, Trichy.

Table of Contents

Introduction
1. Think Like a Challenger
2. The Frugal Marketer's Guide to Building an Ecosystem
3. Quest for a Unique Identity
4. Core versus Surround Brand Attributes
5. How to Build an Upstart Brand
6. Brand Lever 1-Executive Branding
7. Brand Lever 2-Price
8. Brand Lever 3-Country of Origin
9. Brand Lever 4-Brand Purpose
10. Brand Channel 1-Thought Leadership
11. Brand Channel 2-Media Relations
12. Brand Channel 3-Awards Marketing
13. Brand Channel 4-Online Presence
14. Amplifying the Conversations
15. Globalising the Marketing Department
16. Summary––Success Strategies for Frugal Marketers