Marketing with Social Media: A LITA Guide

by Beth C. Thomsett-Scott (Editor)

Overview

Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media.

Product Details

ISBN-13:	9781555709877
Publisher:	American Library Association
Publication date:	01/01/2014
Series:	LITA Guides
Sold by:	Barnes & Noble
Format:	eBook
Pages:	192
File size:	8 MB

About the Author

Beth C. Thomsett-Scott is currently the engineering librarian at the University of North Texas Libraries. In her previous role as Reference Unit manager, she assisted with establishing the libraries’ Meebo service, as well as their chat and text messaging services. She has been with the UNT Libraries for ten years; previously she held positions at the University of Guelph and University of Western Ontario Libraries. Her professional associations include the American Library Association, Special Library Association, and the Texas Library Association, where she has served in various positions. She has published in a variety of journals and presented conference sessions in the areas of website usability, mentoring and training reference staff and students, and technology. Her passions include virtual reference, website usability, user satisfaction studies, and technologies for reference, instruction, and liaison.