Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

by Hendrik Edelman (Editor), Robert P. Holley (Editor)

Overview

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'

Product Details

ISBN-13:	9780810842717
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	06/10/2002
Series:	ALCTS Papers on Library Technical Services and Collections , #11
Pages:	216
Product dimensions:	5.96(w) x 9.02(h) x 0.67(d)

About the Author

Hendrik Edelman recently retired from the faculty of the Department of Library and Information Science at Rutgers University after forty years in the international book trade, academic librarianship, and library education. He expects to continue his many consulting, research, and teaching activities.

Robert P. Holley is a Professor of Library and Information Science, Library and Information Science Program at Wayne State University.

Table of Contents

Part 1 Part 1: Presentations Chapter 2 Overview Chapter 3 Keynote Chapter 4 Compare and Contrast: How We Interpret the Results of the 1999 Survey Chapter 5 "Triangle Talk": Publishers Vendors and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future Chapter 6 Selling and Promoting Libraries: What Are Publishers and Vendors Doing to Reach Libraries? Chapter 7 Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need Chapter 8 Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom Chapter 9 Conclusions Part 10 Part 2: Results of the AAP/ALCTS Library Marketing Survey Chapter 11 Publisher Questionnaire Chapter 12 Vendor Questionnaire Chapter 13 Library Questionnaire

Editorial Reviews

An interesting snapshot of the library market from several viewpoints.

Library Review

An interesting snapshot of the library market from several viewpoints.--Library Review

From the Publisher

An overview of the results of the 1999 survey show that books make up a about a third of the budget in academic libraries, two thirds in public libraries, and half the expenditures in school libraries, with electronic materials moving up fast in all these budgets. About 20% of book expenditures are for backlist purchases instigated by patron requests and the need for replacement copies. Finally, 84% of librarians reported heavy reliance on reviews for book purchases, not only from the usual print sources but increasingly, from online reviews. The book is especially useful to publishers and electronic content providers. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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