Marketing Residential Properties: The Science and the Magic is the very first ''how-to'' text to cover all of residential marketing--leasing and selling. It's the fourth in a series of real estate marketing books written by Laurence C. Harmon, CPM®, CRE, and Kathleen M. Harmon, CPM®, ARM®, pioneers and practitioners of residential marketing. This invaluable resource will inspire you to explore tactics and techniques beyond standard marketing and advertising strategies. You'll learn how to:
- Become a ''consultative'' leasing or selling agent. Explore your prospects' "buy" factors to match available housing products with your renters and buyers.
- Harness your demographic analysis to the power of Generational Marketing. Identify a definite target market for your residential products and then create a specific message that will bring them right to your doorstep.
- Develop fresh, innovative approaches proven to dramatically increase the number of residential housing units you lease or sell.
Marketing Residential Properties: The Science and the Magic is a must-have for residential real estate novices and veterans alike!
