Marketing Public Sector Services

by Jennifer Bean, Lascelles Hussey

Overview

This book presents a variety of basic financial calculations ranging from fractions and percentages, using statistics and spreadsheets, to project appraisal techniques. It is ideal for those working in the public sector that need to be able to present information in a way that demonstrates value for money in the provision of public services. The contents include: Basic Calculations; Using Statistics; Using Spreadsheets; Project Appraisal; Presenting Financial Information

Product Details

ISBN-13:	9781899448692
Publisher:	HB Publications
Publication date:	10/01/2011
Series:	Essential Skills for the Public Sector
Sold by:	Barnes & Noble
Format:	eBook
Pages:	125
File size:	1 MB

About the Author

Jennifer Bean is a UK Chartered Accountant and holds a Masters in Business Administration with 25 years management consultancy experience. Her expertise is in taking business principles and best practice and applying them to public sector and not for profit organisations in a simple and practical way.
Lascelles Hussey is a UK Chartered Accountant and holds a Masters in Business Administration with 25 years management consultancy experience. His expertise is in taking business principles and best practice and applying them to public sector and not for profit organisations in a simple and practical way

Table of Contents

What is marketing? The marketing mix The marketing plan Marketing in a public sector environment Practical use of marketing techniques

Editorial Reviews

"This book is a popular title and has been used by many organisations and individuals. It is included on some university reading lists and should be available in all library catalogues."-- HB Publications

From the Publisher