Marketing Professionals: A Practical Career Guide

by Kezia Endsley

Overview

Welcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more.

Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing:

• Digital marketing
• SEO (search engine optimization) and web analytics
• Social media marketing
• Graphic design
• Brand management
• Product marketing

Product Details

ISBN-13:	9781538159316
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	11/15/2021
Series:	Practical Career Guides Series
Sold by:	Barnes & Noble
Format:	eBook
Pages:	134
File size:	4 MB
Age Range:	13 - 18 Years

About the Author

Kezia Endsley is an editor and writer with over 25 years of experience. She is the author of four educational books for middle school and high school aged students. She has worked as an editor for numerous publishers, both in-house and as a freelancer.

Table of Contents

Introduction

Chapter 1Why Choose a Career in Marketing?

Chapter 2Forming a Career Plan in Marketing

Chapter 3Pursuing the Education Path

Chapter 4Pursuing a Marketing Career

Notes

Glossary

Further Resources

Bibliography

About the Author