Marketing Madness: A Survival Guide For A Consumer Society
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
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Marketing Madness: A Survival Guide For A Consumer Society
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
180.0
In Stock
5
1
Marketing Madness: A Survival Guide For A Consumer Society
262Marketing Madness: A Survival Guide For A Consumer Society
262Hardcover(Reprint)
$180.00
180.0
In Stock
Product Details
ISBN-13: | 9780367009076 |
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Publisher: | Taylor & Francis |
Publication date: | 04/18/2019 |
Edition description: | Reprint |
Pages: | 262 |
Product dimensions: | 6.69(w) x 10.00(h) x (d) |
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