Marketing Logistics

by Martin Christopher, Helen Peck

Overview

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Product Details

ISBN-13:	9781136379734
Publisher:	Taylor & Francis
Publication date:	05/04/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	168
File size:	11 MB
Note:	This product may take a few minutes to download.

About the Author

Martin Christopher, Helen Peck

Table of Contents

Chapter 1 The new market place; Chapter 2 Building customer relationships; Chapter 3 Creating customer value; Chapter 4 Time-based competition; Chapter 5 Demand-driven supply chains; Chapter 6 Managing marketing logistics; Chapter 7 Serving the global customer;

Editorial Reviews

Examines the way customers in various markets respond to customer service and product availability, and shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. Discusses today's market place, building customer relations, creating customer value, supply chain management, time based competition, global customers, and managing marketing logistics. Includes case studies and examples from leading companies around the world. Annotation c. by Book News, Inc., Portland, Or.

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