Marketing God: Inspired Strategies for Building the Kingdom

by Donna A. Heckler

Overview

Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.

Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true.

This primer on effective marketing and communication in the context of faith includes:

• Forty identified corporate strategies that are most critical to faith-based organizations
• A no-nonsense approach to marketing, branding, and positioning your parish or organization
• Simple strategies you can start using today
• Scripture references that help illustrate the strategies
• A handy glossary of marketing terms for the non-marketer

You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

Product Details

ISBN-13:	9781681924007
Publisher:	Our Sunday Visitor, Publishing Division
Publication date:	08/22/2019
Pages:	128
Product dimensions:	5.50(w) x 8.50(h) x (d)

About the Author

Donna A. Heckler is a global marketing executive who has been blessed with a prominent career in the corporate sector. Recognized as a thought leader in brand and marketing strategy, she is coauthor of the book The Truth About Creating Brands People Love. Donna penned the acclaimed book Living Like a Lady When You Have Cancer after her stage 3 cancer diagnosis. Donna is a Catholic author and speaker with a knack for insightful and engaging storytelling.

Table of Contents

Foreword 13

Author's Preface 15

Introduction 17

Truth 1 The hardest part is done 19

Truth 2 Brand and marketing are not bad words 23

Truth 3 Nobody will love your brand the way you love it 27

Truth 4 Everyone needs to own the brand 31

Truth 5 To communicate well, less is more 35

Truth 6 A brand is a promise 39

Truth 7 Price is the communication of your value 43

Truth 8 Brands are influenced by the associations they keep 47

Truth 9 The customer experience is the brand experience 51

Truth 10 Ego means "danger ahead" 55

Truth 11 Brand metrics are the best measure of success 59

Truth 12 Complaints are jeweled treasures from your customer 63

Truth 13 Brand stewardship starts with you 67

Truth 14 Focused, simple, and clear: The cornerstones of your organizations work 71

Truth 15 Marketing is courtship 75

Truth 16 Focus on mission is more valuable than focus on funding 79

Truth 17 It is not the medium; it is the message 83

Truth 18 Positioning lives in the mind of your audience 87

Truth 19 Jesus is the ultimate celebrity endorser 91

Truth 20 Satisfaction conies from being your best 95

Truth 21 Great positions endure 99

Truth 22 Your name is the cornerstone of your brand 103

Truth 23 Your brand drives your organizations culture 107

Truth 24 Consistency is intentional and critical in marketing 111

Truth 25 Consumers will not buy if you aren't different 115

Truth 26 The best taglines are meaningful, memorable, and motivating 119

Truth 27 Customer service is the touchpoint of your brand 123

Truth 28 Marketing and evangelization are connected, but distinct 127

Truth 29 It is easier to hit a smaller target 131

Truth 30 Brand extensions often diminish brand growth 135

Truth 31 Repositioning is often a fool's chase 139

Truth 32 Consistency builds; compromise destroys 143

Truth 33 Clear is more critical than clever 147

Truth 34 Managing brands is often the opposite of common sense 151

Truth 35 Nothing happens until you are available 155

Truth 36 Awareness is a critical measurement 159

Truth 37 There is no purchase without trial 163

Truth 38 Moments matter 167

Truth 39 It is the "small stuff" that makes the biggest difference 171

Truth 40 It is all about creating loyalty 175

Glossary 178

Acknowledgments 181