Marketing and the Quality-of-Life Interface

by A. Coskun Samli

Overview

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice

This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

Product Details

ISBN-13:	9780899301242
Publisher:	Bloomsbury Academic
Publication date:	06/23/1987
Pages:	366
Product dimensions:	6.14(w) x 9.21(h) x 0.81(d)

About the Author

A. COSKUN SAMLI is the H.J. Buchan Beta Gamma Sigma Distinguished Professor of Marketing for the 1986-1987 academic year at North Carolina A&T State University.

Table of Contents

Preface
Introduction
Conceptual Foundtions
Measuring Marketing Contribution to Quality-of-Life by A. Coskun Samli, M. Joseph Sirgy, and Lee Meadow
A General Systems Framework for Quality-of-Life by Kent L. Granzin
Macromarketing and the Quality-of-Life by George Fisk
Social, Economic, and Philosophical Constraints
Ethics, Marketing, and Quality-of-Life by Geraldine Fennell
Systems Ecology, Marketing, and Quality-of-Life by Robert H. Giles, Jr.
Growth Without Limits: A Marketing Perspective on Twenty-First Century Quality-of-Life by Ben M. Enis
Symbolism, Consumption, and the Quality-of-Life by William Leiss and Stanley J. Shapiro
Special Issues and Some Application Areas
Income and the Quality-of-Life Interface by William Lazer
Retailing and the Quality-of-Life by Stanley C. Hollander
International Marketing and the Quality-of-Life by V.H. Kirpalani
Tourism, Marketing, and the Quality-of-Life by J.R. Brent Ritchie
Leisure, Quality-of-Life and Marketing by Jerome B. Kernan and Lynette S. Unger
Integration of Applied Behavior Analysis and Social Marketing by E. Scott Geller and James G. Nimmer
The Elderly Market and Life Satisfaction: An Opportunity for Renewed Marketing by Phillip D. Cooper
Conclusions and Future Outlook
Relationships Between Life Satisfaction and Consumer Satisfaction by Ralph L. Day
The Growth of the Marketing Discipline in Relation to Quality-of-Life: A General Systems Perspective by M. Joseph Sirgy and Michael Morris
Epilogue: Future Research Avenues by A. Coskun Samli
Index