Are you new to marketing or struggling to get started with understanding marketing analytics?
Do you want to be able to answer questions like - how do our marketing activities compare to the competition?
Are your marketing resources properly allocated?
Marketing Analytics is the guide you need! We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful marketing analytics.
Marketing analytics encompasses technologies and processes that enable marketing strategists to evaluate the success of their initiatives. Strategists accomplish this by measuring performance in the various channels they are present in, business metrics like marketing effectiveness, marking attribution, and return on investment (ROI).
YOU'LL LEARN:
- How to determine stakeholders
- Ways to navigate data integration
- The importance of key performance indicators
- Ways of implementing analytics
- The importance of data governance
- The purpose of conducting financial analysis
- The role of IT
- How to measure success
- What to look for with Vendors
- And much more!
To help you on this journey of achieving the goal of becoming a marketing analyst, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful marketing analytics. Let's get started!
Are you new to marketing or struggling to get started with understanding marketing analytics?
Do you want to be able to answer questions like - how do our marketing activities compare to the competition?
Are your marketing resources properly allocated?
Marketing Analytics is the guide you need! We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful marketing analytics.
Marketing analytics encompasses technologies and processes that enable marketing strategists to evaluate the success of their initiatives. Strategists accomplish this by measuring performance in the various channels they are present in, business metrics like marketing effectiveness, marking attribution, and return on investment (ROI).
YOU'LL LEARN:
- How to determine stakeholders
- Ways to navigate data integration
- The importance of key performance indicators
- Ways of implementing analytics
- The importance of data governance
- The purpose of conducting financial analysis
- The role of IT
- How to measure success
- What to look for with Vendors
- And much more!
To help you on this journey of achieving the goal of becoming a marketing analyst, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful marketing analytics. Let's get started!
Marketing Analytics: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling
Marketing Analytics: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling
FREE
with a B&N Audiobooks Subscription
Product Details
| BN ID: | 2940159401199 |
|---|---|
| Publisher: | Santino Spencer |
| Publication date: | 07/29/2023 |
| Series: | Marketing Management , #5 |
| Edition description: | Unabridged |
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