Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
1121121238
Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
54.99
In Stock
5
1
Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
250Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
250Paperback(1st ed. 2015)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349506224 |
---|---|
Publisher: | Palgrave Macmillan UK |
Publication date: | 01/01/2015 |
Edition description: | 1st ed. 2015 |
Pages: | 250 |
Product dimensions: | 5.51(w) x 8.50(h) x (d) |
About the Author
From the B&N Reads Blog