Market Matters: Exploring Cultural Processes in the Global Marketplace
Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.
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Market Matters: Exploring Cultural Processes in the Global Marketplace
Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.
109.99
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Market Matters: Exploring Cultural Processes in the Global Marketplace
243![Market Matters: Exploring Cultural Processes in the Global Marketplace](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Market Matters: Exploring Cultural Processes in the Global Marketplace
243
109.99
In Stock
Product Details
ISBN-13: | 9781403917577 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 11/06/2004 |
Edition description: | 2004 |
Pages: | 243 |
Product dimensions: | 5.51(w) x 8.50(h) x 0.03(d) |
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