Mark Pincus and Zynga

by Sarah Machajewski

Overview

This title tells the story of the social media gaming company Zynga, known for games such as FarmVille and CityVille, and its unconventional founder and CEO, Mark Pincus. As suggested by the company's motto "Connecting the world through games," Pincus has aimed to connect people around the globe through games played on Facebook and other social platforms. Readers will enjoy getting the inside scoop on Pincus' sometimes controversial journey to the billionaires' club.

Product Details

ISBN-13:	9781448895304
Publisher:	Rosen Publishing Group, Incorporated, The
Publication date:	07/30/2013
Series:	Internet Biographies Series
Pages:	128
Product dimensions:	6.20(w) x 9.10(h) x 0.50(d)
Age Range:	12 - 17 Years

Table of Contents

Introduction 6

Chapter 1 From Board Games to Boardrooms 10

Chapter 2 Zynga's Origins 24

Chapter 3 Getting in the Game 36

Chapter 4 Zynga Takes Off 50

Chapter 5 Weathering the Storm 67

Chapter 6 Zynga Makes Moves 84

Chapter 7 Thinking Outside the Computer Screen 96

Fact sheet on Mark Pincus 107

Fact Sheet on Zynga, Inc. 108

Timeline 109

Glossary 111

For More Information 114

For Further Reading 118

Bibliography 121

Index 125