Managing Social Robotics and Socio-cultural Business Norms: Parallel Worlds of Emerging AI and Human Virtues

by Anshu Saxena Arora (Editor), Sabine Jentjens (Editor), Amit Arora (Editor), John R. McIntyre (Editor), Mohamad Sepehri (Editor)

Overview

This book explores the co-existence of humans and AI in business contexts. Though AI and social robots have become ubiquitous, there are still many challenges facing technological expansion, including a true understanding of abstract concepts, transfer of knowledge to novel application problems, transparency and security guarantees, and distinguishing between random and logically meaningful relationships. While machines are valuable tools, only humans are capable of recognizing values which are the key to ethics and socio-cultural norms. Further, human virtues such as emotional intelligence, wisdom, and courage are required for decision making in many (private and professional) situations where machines would lead to sub-optimal and/or ethically questionable business outcomes.

This book discusses how digital technology has emerged as a critical support system for organizations during the COVID-19 pandemic and how it can be used to complement human qualities that machines lack.It is divided into three sections that examine the complex world of AI and social robotics, digital technology and social media roles in business, and human actions that are embedded within socio-cultural business norms, such as international negotiations, that are not yet replaceable by AI.

For researchers interested in understanding these parallel worlds, this book assesses how can continue to not only coexist but mutually benefit the business ecosystem.

Product Details

ISBN-13:	9783031048661
Publisher:	Springer International Publishing
Publication date:	08/22/2022
Series:	International Marketing and Management Research
Edition description:	1st ed. 2022
Pages:	198
Product dimensions:	5.83(w) x 8.27(h) x (d)

About the Author

Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.

Sabine Jentjens is Professor of Management at ISC Paris, France.

Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.

John R. McIntyre is Professor of Management in the College of Management, with a courtesy appointment in International Relations at the Sam Nunn School of International Affairs at Georgia Tech, USA.

Mohamad Sepehri is Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.

Table of Contents

Section I:- Social Robotics.- CHAPTER 1:-From Robots to Humanoids: Examining an Ethical View of Social Robotics.- CHAPTER 2:-Advancement of Robotic Autonomy Benefiting Individuals with Autism: Ethical Curriculum Development through Social Robotics’ Design and Research.- CHAPTER 3:-Recalibrating Anthropomorphized Robotic Interactions during COVID-19: Understanding Human Robotic Interactions.- CHAPTER 4:-Robotic Anthropomorphism and Intentionality through Human-Robot Interaction (HRI): Autism and the Human experience.- Section II:-Digital Technology.- CHAPTER 5:-Artificial Intelligence (AI) in Marketing: How AI Supports Marketers throughout the Consumer Journey.- CHAPTER 6:-Digital Technology Roles for COVID-19 Crisis Management: Lessons from the Emerging Countries.- CHAPTER 7:-Social Commerce: Impact on Consumer Power through Social Media.- Section III:-PARALLEL WORLDS: Human-Focused Socio-Cultural Norms and Negotiations – an AI-Free Research Domain.- CHAPTER 8:-Cross-Cultural Negotiations and the Impact of Culture in a Western-Asian Context.- CHAPTER 9:-The Effects of Work Culture on Women Career Advancement: A Comparison between the Netherlands and the United States.- CHAPTER 10:-Respect or Transgression of Norms in the Context of Religious Diversity: The Example of the Mormons in France.