Managing Professional Communications Agencies

by Public Relations Consultants Association

Overview

By Neil A Backwith. PR and communications agencies are consistently failing to reap the financial rewards that their creative abilities deserve. 'Managing Professional Communications Agencies' examines why PR agencies lag behind consultants in other sectors in making profit, and gives practical advice on what they can do about it.

Product Details

BN ID:	2940044615564
Publisher:	Public Relations Consultants Association
Publication date:	07/01/2013
Sold by:	Smashwords
Format:	eBook
File size:	4 MB
Age Range:	18 Years

About the Author

The PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The Association exists to raise standards in PR, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities. The PRCA currently has more than 300 agency members, including the majority of the top 150 UK consultancies. It also represents over 100 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.