Managing External Relations in Schools: A Practical Guide

by Nicholas Hedley Foskett (Editor)

Overview

The educational environment of the 1990's is characterized by increasing independence for schools in a more competitive climate. This book is intended to be of direct practical help to those involved in ensuring the long-term wellbeing of schools for the benefit of the pupils they educate. Its aim is to provide both an overview of the issues relating to external relations in schools and an insight into the organizational and planning systems that can be applied to dealing with them. In particular it focuses on the overall field of external relations and on its individual facets, ranging from the management of links with the LEA, liaison with parents and issues in primary/secondary school links to school identity and marketing. The book is divided into four integrated parts which examine approaches to the management of external relations, links with the educational environment, links with the community, and external relations. Managing External Relations in Schools places the new challenges arising from the Education Reform Act and LMS into a broad context, which is much wider than the common concept of public relations and marketing. This will enable teachers and school managers to consider more systematically the management needs of the institution's external links. Each of the contributors is an expert in his or own field and has written from the perspective of real challenges and issues facing schools. Ideas on enhancing efficiency and effectiveness in all spheres of external relations underpin the themes in the book.

Product Details

ISBN-13:	9781134916191
Publisher:	Taylor & Francis
Publication date:	11/01/2002
Sold by:	Barnes & Noble
Format:	eBook
Pages:	256
File size:	1 MB

About the Author

Nicholas Foskett is Lecturer in Education at the University of Southampton. His career has included experience in teaching and management in schools and higher education, Nicholas Foskett

Table of Contents

Preface Part 1 External relations in schools—an introduction 1 An introduction to the management of external relations in schools 2 The organizational framework for external relations Part 2 Links with the educational environment 3 From paternalism to partnership: links with the LEAs 4 Links across the primary/secondary interface—a primary perspective 5 Links with educational support services 6 Links with further education 7 Links with higher education Part 3 Links with the community 8 Liaising with parents 9 Liaising with the media 10 Links with industry and employers 11 The school within the community Part 4 The marketing environment 12 Institutional identity in the school context 13 Marketing the school as an educational institution 14 Marketing the school’s facilities 15 Fund-raising from external sources Part 5 In conclusion 16 External relations and the future

Editorial Reviews

‘the book is an interesting, enjoyable and sometimes provocative read.' - Education

‘Ah, at last, a ‘marketing' book that barely mentions the word ‘prospectus'...good reading and reference.' - Management in Education

. . . an interesting, enjoyable and sometimes provocative read - Education

From the Publisher