Table of Contents
Module One - Forces for Change
Case: Innovation at the Lego Group
Reading: The 12 Different Ways for Companies to Innovate
Case: Change Classic: Changing the Culture at British Airways
Reading: Re-Energizing the Mature Organization
Case: Nestlé’s Globe
Reading: Has Strategy Changed?
Reading: Meeting the Challenges of Disruptive Change
Case: GlaxoSmithKline and AIDS in South Africa
Reading: Rethinking the Social Responsibility of Business: A Reason debate featuring Milton Friedman, Whole Foods’ John Mackey, and Cypress Semiconductor’s T.J. Rodgers
Reading: The Collapse and Transformation of Our World
Module Two - Changing the Game: From Vision to Adaptation
Part 1 The Strategic Imperatives
Case: Yinscape and Yangsearch
Reading: The Vision Thing
Case: Change Classic: Bob Galvin and Motorola, Inc.
Reading: From Bogged Down to Fired Up: Inspiring Organizational Change
Case: Merrill Lynch: Evolution, Revolution and Sale, 1996-2008
Reading: An Improvisational Model for Change Mgt: The Case of Groupware Technologies
Case: Charlotte Beers at Ogilvy & Mather Worldwide
Reading: The Quest for Resilience
Module Three - Implementing Change
Case: Change Classic: Peter Browning and Continental White Cap
Reading: Implementing Change
Case: Marconi plc
Reading: Organisational Frame Bending: Principles for Managing Reorientation
Case: Leading Culture Change at Seagram
Reading: Why Change Programs Don’t Produce Change
Simulation: The Merger Plan Simulation
Case: Oticon: Building a Flexible World-Class Organization
Reading: Changing the Deal While Keeping the People
Case: Ayudha Allianz CP
Module Four - The Recipients of Change
Case: Change Classic: Donna Dubinsky and Apple Computer Inc
Reading: The Recipients of Change
Case: Wellcome Israel
Reading: Back to Square Zero: The Post-Corporate Career
Case: Mark Margolis
Case: Emilio Kornau
Case: Kerstin Berger
Simulation: Broadway Brokers
Reading: Managing to Communicate, Communicating to Manage: How Leading Companies Communicate with Employees
Module Five - Leading Change: The Personal Side
Case: Change Classic: Walt Disney’s Dennis Hightower: Taking Charge
Case: Dennis Hightower: Walt Disney’s Transnational Manager
Reading: Bob Knowling’s Change Manual
Case: Change Agent “In Waiting”
Case: Henry Silva: Aspiring Change Agent for a Start-up
Case: Susan Baskin: Aspiring Change Agent
Reading: Converting Middle Powerlessness to Middle Power: A Systems Approach
Case: The Young Change Agents
Reading: Leadership for Change: Enduring Skills for Change Masters
Case: Vinesh Juglal, South African Entrepreneur
Module Six - Continuous Change
Reading: Seismic Shifts and Systemic Shocks
Case: Managing Performance at Haier
Reading: Bringing Life to Organizational Change
Case: Singapore Airlines: Continuing Service Improvement
Reading: Cracking the Code of Change
Case: Change Classic: Nigel Andrews and General Electric Plastics
Case: GE’s Two-Decade Transformation: Jack Welch’s Leadership
Reading: GE’s Move to the Internet
Case: Get Me a CEO from GE
Reading: The Immelt Revolution
Reading: Unlocking the Mystery of Effective Large-Scale Change
