Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains / Edition 1

by Amiya K. Chakravarty, Jehoshua Eliashberg

Overview

Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.

Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

Product Details

ISBN-13:	9780387243788
Publisher:	Springer US
Publication date:	03/29/2005
Series:	International Series in Quantitative Marketing , #16
Edition description:	2004
Pages:	332
Product dimensions:	6.10(w) x 9.25(h) x 0.03(d)

Table of Contents

New Products and Existing Product Portfolio Management.- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty.- Demand Modeling in Product Line Trimming: Substitutability and Variability.- Supply Chain Coordination.- Coordinated Pricing and Production/Procurement Decisions: A Review.- Contractual Relationships and Coordination in Distribution Channels.- Quantity Discounts for Supply Chain Coordination.- Interfaces in the Internet Space.- Pricing Internet Service.- Usage Volume and Value Segmentation in Business Information Services.- Collaboration in E-Business: Technology and Strategy.- Field Studies and Real-World Evidence.- Levers for Improving NPD Time and Financial Performance.- Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design.- The Marketing/Manufacturing Interface: Strategic Issues.