Table of Contents
Acknowledgments vii
Introduction ix
Workbook Section 1: The Contract with Yourself xxiv
Chapter 1 Different Income Models for Artists 1
Workbook Section 2: Establishing Value 27
Chapter 2 Getting into the Whitney Biennial 29
Workbook Section 3: Write a Sample Letter Now 38
Chapter 3 Presentation Tools and Techniques for Artists 39
Workbook Section 4: This Is You, on Art 52
Chapter 4 Relationships in the Art World and How to Maintain Them 55
Workbook Section 5: Making Friends 81
Chapter 5 The Artist's Statement and the Critic 83
Workbook Section 6: Writing Your Statement 92
Chapter 6 Time Management Techniques 99
Workbook Section 7: Scheduling Time 112
Chapter 7 Generating Multiple Streams of Income 113
Workbook Section 8: The Vision Articulated 129
Chapter 8 Getting a Solo Show at the Whitney Museum 131
Workbook Section S: Big Dreams 141
Chapter 9 Working with Sponsors and Private Patrons 143
Workbook Section 10: Communicating 159
Chapter 10 Managing the Press 161
Workbook Section 11: Your Press Release 165
Chapter 11 International Recognition 175
Chapter 12 How the Living Organize Their Estates 179
Workbook Section 12: Call a Lawyer 185
Chapter 13 The Attitude 187
Workbook Section 13: Your Plan 192
Chapter 14 The Parallel Art World 195
Afterword 199
