Making Business Decisions: Real Cases from Real Companies / Edition 1

by Frances Boyd

Overview

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.

Product Details

ISBN-13:	9780201592818
Publisher:	Pearson Education ESL
Publication date:	07/14/1994
Series:	English for Business Success Series
Edition description:	New Edition
Pages:	163
Product dimensions:	7.80(w) x 9.90(h) x 0.40(d)

Table of Contents

Unit 1 Kentucky Fried Chicken Corporation

Adapting to the Japanese Market

Product: Fast-Food Restaurants

Themes: Franchising; Marketing Internationally

Writing: Business Proposal (Introductory Lesson)

Unit 2 Johnson & Johnson Consumer Products, Inc.

Making Ethical Decisions in Business

Product: Pharmaceuticals

Themes: Crisis Management: Public Relations; Ethics in Business

Writing: Business Letter (Introductory Lesson)

Unit 3 Ben & Jerry’s Homemade, Inc.

Developing a Compensation Policy

Product: Ice Cream

Themes: Employer-Employee Relations; Socially Responsible Business

Writing: Interoffice Letter (Introductory Lesson)

Unit 4 Levi Strauss & Co.

Applying Market Research to New Product Development

Product: Clothing

Themes: Market Research; Saving a Failing Product

Writing: Interoffice Letter

Unit 5 Stew Leonard’s Dairy Store

Satisfying the Supermarket Customer

Product: Groceries

Themes: Retail Sales; Listening to the Customer

Writing: Business Letter; Suggestions

Unit 6 Airbus Industry and the Boeing Company

Negotiating International Trade Agreements

Product: Airplanes

Themes: Government/Industry Relations; International Trade

Writing: Interoffice Letter

Unit 7 Kidselebration, Inc.

Expanding a Small Children’s Products Business

Product: Children’s Music Tapes

Themes: Copyrights and Trademarks; Creating New Products and Markets

Writing: Business Letter

Unit 8 Akzo n.v.

Responding to Environmental Concerns in Europe

Product: Chemicals, Paints, Fibers, and Pharmaceuticals

Themes: Environmental Regulation; Balancing Profits and Environmental Protection

Writing: Business Letter

Unit 9 Perdue Farms, Inc.

Designing an Advertising Campaign

Product: Poultry

Themes: Cultural Elements in Advertising; Designing Effective Advertisements

Writing: Storyboard

Unit 10 Crosby Valve & Cage Company

Choosing a Latin American Manufacturing Base

Product: Valves for Steam, Gas, and Liquids

Themes: Cultural Elements in Advertising; Designing Effective Advertisements

Writing: Storyboard

Appendix A: Answer Key for Reviewing Background

Information and Vocabulary

Appendix B: Information for Exercise 5 Paired Activities

Appendix C: Negotiating Strategies

Tapescript