Make Your Own Waves: The Surfer's Rules for Innovators and Entrepreneurs

by Louis Patler

Overview

Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities.

Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business. Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion—and they relish a challenge.

Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including:

• Learn to swim—the basics set the stage for everything
• Get wet—you can't succeed if you stick to the shore
• Always look "outside"—watch for what's coming or you may miss a better opportunity
• Commit, charge, shred—you have to go all out to be all in
• Never turn your back on the ocean—always stay in touch with the marketplace and the customer
• Stay stoked—desire drives success

Discover the do’s and don’ts for innovators and entrepreneurs that will lead you to success.

Product Details

ISBN-13:	9780814437230
Publisher:	AMACOM
Publication date:	07/07/2016
Pages:	192
Product dimensions:	6.20(w) x 9.10(h) x 1.00(d)
Age Range:	18 Years

About the Author

LOUIS PATLER is a longtime surfing enthusiast and President of The B.I.T. Group, a strategic consulting and training company whose clients include Dell, Safeway, Wells Fargo, BAE Systems, and GAP. A New York Times bestselling author, two of his previous books were included on Steve Jobs' recommended reading list.

Table of Contents

Foreword Shaun Tomson ix

Prologue: The Surfer's Rules 1

Chapter 1 Learn to Swim 7

Chapter 2 Get Wet 15

Chapter 3 Decide to Ride 25

Chapter 4 Always Look "Outside" 37

Chapter 5 Commit, Charge, Shred! 55

Chapter 6 Paddle Back Out 71

Chapter 7 Never Turn Your Back on the Ocean 93

Chapter 8 Dare Big 111

Chapter 9 Never Surf Alone 125

Chapter 10 Stay Stoked! 137

Epilogue: Make Your Own Waves 151

Afterword: Cathy Rodgers 155

Acknowledgments 161

Notes 165

Index 175

Editorial Reviews

"…the characteristics successful surfers and entrepreneurs share... prove to be surprisingly powerful teaching tools that stick in the mind." —Success Magazine

“[Patler’s] 10 rules of starting a business based on rules of the water make good common sense—and are easy to understand.” —Booklist

“…great stories, a fun read, and directly translatable to real life and real business challenges.” —Blue Heron Journal

From the Publisher